Podcast Not Growing?

Episodes

May 3, 2024

Steps for Properly Shutting Down Your Podcast and Moving Forward

In this episode, I explore the process of shutting down a podcast. Drawing from my own experience with ending a long-running show, and what happens when you quit paying your media host. I discuss options for keeping your podcast files accessible and...

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April 19, 2024

Leveraging Your True Fans for Podcast Revenue Growth

I want to explore why you don't need a massive audience to find success with your podcast. I'll share a personal story about attending a concert—a band you might recognize for their hit song "Aimee" (but probably don't). Despite performing to a...

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April 5, 2024

Networking over Pitching: The Smart Podcast Strategy

Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing...

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March 29, 2024

Podcast Integrity: Are You Accidentally Lying To Your Audience?

Today I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I wanted to bring this topic to you. READY TO START YOUR...

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March 22, 2024

Buy a Podcast Microphone You Won't Have to Send Back

Are you ready to start your podcasting journey but feeling overwhelmed by the wide array of microphone options out there? Look no further because this episode, I'm diving into the world of podcasting microphones! In the latest episode of , I share...

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March 15, 2024

Engaging Captive Audiences to Expand Your Podcast's Reach

In this episode, I delve into a creative approach to engage captive audiences in unexpected places. From doctor's waiting rooms to laundromats, I discuss how to captivate bored individuals and introduce them to your podcast. Use a QR Code I walk you...

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March 9, 2024

Don't Let Your Podcast Die With Your Editor

Today I help you avoid a podcasting headache such as finding out you don't own your show. Summary Podcast ownership and control. David Jackson advises maintaining ownership of podcasts by controlling hosting and credit cards. Starting a...

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Feb. 2, 2024

Unveiling the Truth About Programmatic Ads in Podcasting

Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind...

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Jan. 26, 2024

Podcast Stats Unraveled: Key Metrics to Focus on and Ones to Disregard

In this episode of Your Podcast Consultant, I delve into the world of podcast statistics. We explore the obsession with stats and which ones are truly valuable for podcasters. From monthly download figures to completion rates, I provide insight into...

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Jan. 20, 2024

When You SHOULD NOT Start a Podcast

Hey there, podcasters! In this episode of Your Podcast Consultant, I delve into an important topic: why you should hold off on starting a podcast until you have a clear vision for your content. Drawing from my extensive 18 years of podcasting...

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Jan. 12, 2024

Setting the Scene for Success: Choosing the Right Recording Environme…

Welcome to this episode of Your Podcast Consultant. I'm your host, Dave Jackson, and today, I'll be sharing some valuable insights on ensuring that you are recording your podcast in the right environment. Using a relatable analogy, I'll discuss the...

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Jan. 5, 2024

Say No to Reruns: Increase Your Podcast Downloads with this Smart Str…

Today we talk about the common podcasting dilemma of whether to rerun old episodes or take a break. I offer a fresh perspective on this issue, emphasizing the importance of leveraging previous content in a way that can boost engagement and downloads....

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Dec. 29, 2023

The Reality of Premium Memberships, Advertisers, and YouTube for Podc…

On this episode of "Your Podcast Consultant," host Dave Jackson explores the idea of adding new elements to your podcast workflow. From starting a second podcast to venturing into crowdfunding or YouTube, he shares valuable insights and cautionary...

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Dec. 22, 2023

Measuring Podcast Success: Key Metrics for Tracking Your Show's Perfo…

Welcome to Your Podcast Consultant, where we dive into small lessons with big value. In this episode, host Dave Jackson delves into the topic of measuring podcast success and the metrics to use. He discusses the importance of aligning your metrics...

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Dec. 15, 2023

Making Informed Decisions: Putting Your Podcast on the Radio

In this episode of Your Podcast Consultant, host Dave Jackson delves into the enticing offer of having your podcast put on the radio. He shares key considerations and questions to ask when evaluating such opportunities, highlighting the importance of...

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Dec. 8, 2023

From Word Salad to Reader's Delight: Transforming Transcripts to Enga…

Are you using transcripts for your podcast? Well, hold on! Before you copy and paste, let's talk about using them properly. In this episode of Your Podcast Consultant, Dave Jackson shares valuable insights on transforming your transcripts into...

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Dec. 1, 2023

Features vs Benefits: Master the Skill of Describing Your Podcast for…

We want people to listen to our show. To get them to listen we need to get them to click. To get them to click we need to convince them that they will BENEFIT from listening to your show.  Too often, we explain a feature and not the...

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Nov. 15, 2023

The Most Effective Strategy For Podcast Growth: Guest Appearances Or …

You only have so much time, so which should you prioritize first, your show or your guest appearances on other shows? In this episode I emphasize that value and smart promotion are key to growth. I also highlight the need to understand the audience...

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Nov. 1, 2023

Finding Your Podcasting Sweet Spot: Embracing the Best of Both Script…

today we're diving into the age-old debate of scripted vs. free-form podcasting. Many believe that podcasting falls into two categories: the casual, conversational style made popular by Joe Rogan, and the rigid structure of scripted shows. But what if...

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Oct. 15, 2023

Why Your Podcast Isn't Growing: The Problem I Found on Your Website

So someone reached out for help in a Facebook group, and they thought ratings and reviews would help (they don't per Apple), and they were having a hard time getting traction. YouTube and Podcasting So many podcasters think that starting a YouTube...

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Oct. 1, 2023

Authenticity: The Bridge that Brings Podcasters and Audiences Closer …

Have you ever felt like you needed to put on a persona to be a successful podcaster? Well, I'm here to tell you that being yourself is the key to creating great content. Drawing from my recent experiences at various speaking gigs, I've noticed a...

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Sept. 1, 2023

Why Being Obvious is Key: Avoiding Confusion in Your Podcast's Name

In today's episode, we explore an intriguing topic - the impact of a cute name on your podcast's success. Inside jokes don't work unless you're on the inside. It Sounded Good at the Time A cute name can inadvertently shoot the podcaster in the foot....

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Aug. 15, 2023

Your Magical Community: Double-Down on What You Do Right (Lessons Fro…

In today's episode, we are diving into the world of the magical community. Join me as we explore the importance of unity, finding the perfect software to enhance your podcasting journey and the power of finding your niche. Get ready to unlock the...

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Aug. 1, 2023

Your Voice Isn't Weird - It's Unique -

Today we are talking about people who may not be a fan of their voice because it sounds different, or weird, and I want to let you know how that is a good thing. Think about this: Steve Nicks Bob Dylan Louis Armstrong Axl Rose Lane Stanely Ozzy...

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