It's not the size of the guest that brings value, its the size of the value that makes the guest.
When doing interviews you need to ask yourself:
- Why am I bringing this person on?
- How will this person bring value to my audience?
Then do some research so you can craft an interview that brings value. If you know the answers that are going to get your audience sharing the episode, then you need to make sure to ask those questions.
Evaluate Your Interview
After the interview listen back and at the top of a piece of paper write down why you asked this guest to come on your show. Then listen to the questions you ask and see if they help move the conversation in a direction that is in alignment with your “why.”
Interviews are Harder Than Just Asking Questions
The hard part of conducting an interview is listening. That seems obvious but you NEED to do a mock interview before doing a “real” one (I advise to interview your parents if they are still around). There is a “little voice” that goes on in your head as you try to remember a follow-up question in your head, try to figure out the next question, all while still listening to the guest.
In today's show, I give you my strategies on how to be a better listener.
Get Your Podcast Going and Growing
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