I was in a Facebook group and someone asked, “What are your tips for getting more listeners to your podcast?” and the very first comment was, “Marketing.. Facebook ads” and while there were other decent suggestions, many of the suggestions were BUYING promotion (Facebook, Google Ads, etc).
It wasn't until I left a comment that someone brought up making sure your content is good. Here is what I wrote:
Create content that is SO GOOD, that your audience has no choice, they HAVE TO share it with a friend. According to Jacobs media 70% of people find new podcasts through word of mouth.
Once you are positive your show is having the impact on people you want to impact (it really needs to be people you did not grow up with, and people you are not related to like your mother), THEN you can start promoting your show.
If you want some feedback I do offer a Podcast Review service.
If you'd rather work on your content in private sign up for some coaching. Let me know what episode to listen to, and we can amplify what you are doing correct, and minimize the parts that aren't working.
Publicity Isn't Always the Key To Success
Why do I say this? Do you know these names?
- Samantha ‘Just Sam' Diaz
- Laine Hardy
- Maddie Poppe
- Trent Harmon
- Nick Fradiani
- Caleb Johnson
- Candice Glover
- Phillip Phillips
- Scotty McCreery
- Lee DeWyze
- Kris Allen
- David Cook
- Jordin Sparks
- Taylor Hicks
- Carrie Underwood
- Fantasia Barrino
- Ruben Studdard
- Kelly Clarkson
Thes are all American Idol WINNERS. With this in mind, publicity alone will not be the sole solution to getting your show more downloads. You need to make sure it resonates with your audience first.