Why One Size Doesn't Fit All in Podcasting

If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode.

Video and Audio Have Different Audiences 

When I do video today, I know longer introduce myself and explain what I do on YouTube. If they want to learn more about me they can click the name of my channel. 

However, in audio we want to let the listener know what the show is about and what the episode is about (typically in around 60 seconds or less). 

This means you will have two versions of your show. One for video and another for audio.

When You Said, "Let's Add Video"

If you were cooking dinner and making burgers and then said, "Oh, let's make fries too," you would add more work to the food prep. Duh, right?

Well if you started in audio and then said, "Let's add video" you are also adding additional work (more equipment, more time, more money). 

YouTube has an algorithm that must be obeyed if you want major success on YouTube. Podcasting growth is 78% based on word of mouth marketing (per Jacobs Media). 

Consequently, you need two different strategies if you don't want to waste your time. 

With video, people are measuring STV (seconds to value). In other words, get to the point.

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