So many people when they start a podcast are focusing on marketing, monetization and other aspects. I love the Steve Marting line, "Nobody is asking, "How do I be good?"
My advice is to spend $100 on a microphone, and 100 hours getting to understand what your audience wants and needs.
Masterclass on Comedy with Steve Martin
https://www.masterclass.com/classes/steve-martin-teaches-comedy
Masterclass on Podcasting with Dave Jackson
http://www.schoolofpodcasting.com/join
$100 Microphone
https://supportthisshow.com/q2u