Troubleshooting Your Podcast Growth While Keeping Your Sanity

If there is a problem with the sound of your podcast, the way you troubleshoot it is by isolating each part of your signal chain (the path your voice takes from the microphone to the cable to the interface to the recorder, etc. I recently...

Show Notes

I recently attended an event and came back with lots of ideas I want to try to grow my audience. These include:

Using a tool to help with episode titles
Promoting the show on Tiktok
Better Artwork

and many more.

So when we come back from these events we are excited and we want to see our download numbers soar and we put all these steps into place at once.

If this works, this is great and we keep doing all the steps. However, what if you chose five things to add to your already busy schedule and only one of them is responsible for your growth? That means you are wasting your time doing something that is not helping.

This is how podcast burnout happens. We watch YouTube, or go to events, read a book, etc and we get all sorts of ideas and we implement them all. Then later we get more content with more ideas and we feel overwhelmed. We feel we HAVE to do them ALL.

If you implement one strategy at a time, you can better see if doing that strategy moves the needle. I recently started using Tiktok. Consequently, I can see where it is driving more traffic to my website.

I am using a tool called switch which makes it very easy to monitor if people are clicking on things. Then you can see if something is working (or not) and if it is working, is it working enough to keep doing it? I will often create a coupon code to track and see if someone signs up for the School of Podcasting. That is my goal, and if I see multiple people have used a coupon such as YPC (for your podcast consultant) I can see where it is worth continuing to do this show.

The key here is you need to be patient and only implement ONE strategy at a time and then give it a month. If you can, give it two. Then you can look at your data, make informed decisions and only do those strategies and actions that are working, quit doing those that don't, and save your sanity as you watch your show grow.

I'm Dave Jackson and I want to be your podcast consultant who helps you plan, launch, grow, and monetize your show. Let's see what we can do together...