It's not the size of the guest that brings value, its the size of the value that makes the guest.
Then do some research so you can craft an interview that brings value. If you know the answers that are going to get your audience sharing the episode, then you need to make sure to ask those questions.
After the interview listen back and at the top of a piece of paper write down why you asked this guest to come on your show. Then listen to the questions you ask and see if they help move the conversation in a direction that is in alignment with your “why.”
The hard part of conducting an interview is listening. That seems obvious but you NEED to do a mock interview before doing a “real” one (I advise to interview your parents if they are still around). There is a “little voice” that goes on in your head as you try to remember a follow-up question in your head, try to figure out the next question, all while still listening to the guest.
In today's show, I give you my strategies on how to be a better listener.
If you're ready to start and grow your audience, I can help. Go to www.podcastconsultant.com/schedule and schedule a coaching session today.