Should I Put My Podcast On YouTube?

David Jackson  0:00  
Every month, 2 billion people log in to this website, 1 billion hours of video are watched on a daily basis. And in the first minute of this podcast, another 500 hours of video will be added to this website, the website, YouTube, the question, should I put my podcast on YouTube?

I get that question a lot. Should I put my podcast on YouTube? And like every good podcast question? The answer is, depends. First things first, are you doing anything on YouTube right now because there are media hosts such as Lipson comm, which is in full disclosure, I work there. That's Libsyn.com. Short for liberated syndication, use the coupon code, sopfree all one word to get a free month.

And if you're not doing anything, then absolutely go into your Libsyn account nd you can connect it to YouTube so that every time you create an audio podcast, it converts it to a video and uses whatever image you've used for that episode, as the visual part, that is, as they love to say, better than nothing. 

Now, there's also a ton of competition over there. But again, it's free. And all you have to do is spend, I don't know, maybe a minute setting it up and that would be better than nothing.

Now, if you already have a YouTube channel, and you're creating videos, I would say, Hmm, hold on a second. And it's not a "no," it's because YouTube channels are free, you can go over and create a new gmail account. And I would create a second YouTube channel just for what I'm going to call "fake video." Because your audio is not really a video, it's a video that has a still image.

What I don't want you to do is take a fairly popular YouTube channel, and then all of a sudden your audience (which is used to clicking and seeing you actually doing videos) and they click on this one thing, and they just get this static image.
Even if you do something like headliner, which is a tool that makes little squiggly lines jump up and down, that's not a video, and your audience is going to go, "this is not what they were expecting." and consequently your YouTube channel might actually start to lose some of its popularity.

So the question is, should I be putting my podcast on YouTube? Yes, you should, in one way or another. So if you're not doing anything with YouTube, go ahead and put your audio out as a kind of a fake video on YouTube, it's better than nothing.

If you already have a YouTube channel, I wouldn't mix the audio in the video, I would basically set up a second channel for the audio slash video version of that, again, I'm calling that fake video. But I don't mean that in a derogatory term. It's just what it is. It's not really video.

The other thing people are doing is using a clip of the podcast on their YouTube. People spend time trying to find the perfect clip, I'm going to find this clip, and I'm going to somehow turn this into a video piece and things like that. And your episode is, I don't know, 45 minutes long, and you're trying to find the perfect clip. How about this? Let me help you save some time. Fire up your webcam, get your microphone out, because one of the key ingredients of good video is good audio (so this is not the time to use the built-in microphone on your laptop). Yeah, don't do that. But you could fire up, you know your webcam, plug in your microphone, look at the camera and say, "Hey, should your podcast be on YouTube? Simply go to podcast consultant.com/96 and get the answer.

So you could use YouTube as a way to do a quick promo for your full episode. Or you could just take a couple minutes again, maybe five minutes or less. And make one key point and then at the end say hey, if you want to go into a deeper dive of this, check out my website and then give your website and be sure to put your website in the description in YouTube for those people to click on it.

So that's my answer should your podcast be on YouTube ad kind of depends. But if you're not doing anything, it's super easy to set that up and get it going and it will be better than nothing. thing.

One last thing here, as we talk about YouTube I have discovered because I have a YouTube channel where I do certain things. And then I have my podcast. And I am finding that the two are completely different audiences. This is another reason why you want to have your show on YouTube.

The idea of growing your audience is going to where people don't know you, but are going to be your target audience and with billions of people on there. I'm pretty sure some of your audience is going to find you over at YouTube. And I'm amazed I had somebody sign up for the school of podcasting. And I always ask people, how did you find me? And she said, YouTube, and I said, oh, wow, great. And you listen to the podcast? and she said, You have a podcast? And I was like, Huh??? So that's when I was like, it's two completely different audiences.

You have people on YouTube who know everything there is to know about PewDiePie. But they don't know a thing about Marc Maron. And then you have the people in podcasting who know all about Marc Maron and Joe Rogan. But don't know who Pewdiepie is who's like the king of YouTube. So it is two completely different audiences. And that's maybe another reason why you want to put some content over there at YouTube.

If you need some help with this. I've got some work in video, I can help you with that. Come visit me over podcastconsultant.com, and we can get you going in the right direction with a short strategy session. I'm Dave Jackson, your podcast consultant. Thanks for joining me on my mission to rid the world of boring podcasts.