April 5, 2024
Networking over Pitching: The Smart Podcast Strategy
Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing...
Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing your audience is vital. Our host, Dave Jackson, mentions a post he saw from Steve Stewart.
I share insider tips on navigating online communities, the intricacies of offering your services without breaking community rules, and why networking within your field can be a goldmine of opportunity.
Join us as we dive into the art of making meaningful connections, steering clear of common faux pas, and enhancing your podcast's potential with strategic community engagement. Stay tuned to unlock the secrets of smart networking and avoid looking 'silly' in professional groups.
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1
00:00:00,640 --> 00:00:04,019
Maybe you're tired and not thinking clearly,
2
00:00:04,560 --> 00:00:08,375
but there is a big difference between networking and
3
00:00:08,375 --> 00:00:08,875
pitching.
4
00:00:36,210 --> 00:00:39,989
This is going to be a small lesson with
5
00:00:40,050 --> 00:00:43,855
big value. My friend is Steve Stewart.
6
00:00:44,475 --> 00:00:48,155
I affectionately refer to him as the king of
7
00:00:48,155 --> 00:00:51,760
the podcast editors. He runs a school that teaches
8
00:00:51,760 --> 00:00:55,600
people how to edit podcast. He has a free
9
00:00:55,600 --> 00:00:59,120
Facebook Growth, and he just posted something. And I'm like,
10
00:00:59,120 --> 00:01:02,945
that's this week's episode. So think about this.
11
00:01:02,945 --> 00:01:06,705
There are at least a 1000 people in this Facebook
12
00:01:06,725 --> 00:01:10,520
Growth. And with very strict rules, this is not about how to grow
13
00:01:10,520 --> 00:01:14,060
a podcast. This is not about how to launch a podcast.
14
00:01:14,600 --> 00:01:18,165
This is where podcast editors talk about how to make
15
00:01:18,165 --> 00:01:22,005
better audio, maybe some video tools, but it is for
16
00:01:22,005 --> 00:01:25,740
podcast editors. And he said it's
17
00:01:25,740 --> 00:01:28,799
amazing how many podcast editors
18
00:01:29,740 --> 00:01:32,854
join his Facebook group and then promote,
19
00:01:33,715 --> 00:01:37,174
you guessed it, their podcast editing services.
20
00:01:38,195 --> 00:01:40,940
So this is like a doctor
21
00:01:41,720 --> 00:01:45,240
going into a bunch of doctors and going, hey. I can help you
22
00:01:45,240 --> 00:01:49,015
guys write prescriptions and make yourself feel better
23
00:01:49,015 --> 00:01:51,835
and ease your aches and pains, and they're all going,
24
00:01:52,375 --> 00:01:56,120
yeah. So it's so
25
00:01:56,120 --> 00:01:59,720
weird because I see so many people that do
26
00:01:59,720 --> 00:02:03,251
this, and it's in places like Facebook Growth,
27
00:02:04,280 --> 00:02:08,005
Reddit. It could be Quora. It could be in
28
00:02:08,005 --> 00:02:11,845
LinkedIn Groups. And here's the thing when it comes
29
00:02:11,845 --> 00:02:15,409
to an open pitch. You have to know
30
00:02:15,409 --> 00:02:19,090
who you are talking to. And in the case of a
31
00:02:19,090 --> 00:02:22,769
podcast editor, he might wanna go into a
32
00:02:22,769 --> 00:02:26,194
general podcast group that talks
33
00:02:26,194 --> 00:02:29,795
about podcasting for the actual creators who are
34
00:02:29,795 --> 00:02:33,570
tired of creating, and they need someone to
35
00:02:33,570 --> 00:02:37,190
take that editing off their plate. Now you always
36
00:02:38,050 --> 00:02:41,515
want to check the terms and the rules of
37
00:02:41,515 --> 00:02:44,895
every Facebook group because almost all of them
38
00:02:45,755 --> 00:02:48,575
say no self promotion.
39
00:02:49,550 --> 00:02:53,390
And so what you wanna do is there ways you can
40
00:02:53,390 --> 00:02:56,989
do this where you can answer a question and you can say
41
00:02:56,989 --> 00:03:00,795
things like, I was working with one of my editing clients, and
42
00:03:00,795 --> 00:03:04,475
we had a similar situation. Now you didn't say the name of your your
43
00:03:04,475 --> 00:03:08,200
service, anything, but you let people know I'm an
44
00:03:08,200 --> 00:03:11,660
editor. And then if you answer a question that delivers
45
00:03:11,720 --> 00:03:15,080
value, they people will click on your
46
00:03:15,080 --> 00:03:18,295
name and go, oh, there's a link to his stuff.
47
00:03:18,995 --> 00:03:22,215
And so what you wanna do in a group
48
00:03:22,890 --> 00:03:26,730
that is filled with people that do the same thing you do is
49
00:03:26,730 --> 00:03:30,250
network. And I realize sometimes we all kind
50
00:03:30,250 --> 00:03:33,745
of fall into the kind of old radio
51
00:03:34,205 --> 00:03:38,045
type of mentality where, well, I don't wanna like, that guy
52
00:03:38,045 --> 00:03:41,790
is my competition. She could take my customers well. But who
53
00:03:41,790 --> 00:03:45,230
else can you totally nerd out with about, in this
54
00:03:45,230 --> 00:03:48,784
case, podcast editing? Don't miss
55
00:03:48,784 --> 00:03:52,625
that opportunity. Some of my best friends are, if we could put up
56
00:03:52,625 --> 00:03:56,440
quotation marks here, my competition. And
57
00:03:56,440 --> 00:04:00,120
we all just come from an abundance mindset that there's enough
58
00:04:00,120 --> 00:04:03,660
clients for you and enough clients for you and enough clients
59
00:04:03,880 --> 00:04:07,525
for me. But the other thing I wanna talk about
60
00:04:07,745 --> 00:04:11,585
is when you go into a group filled with people that do
61
00:04:11,585 --> 00:04:14,385
the same thing you do and you pitch yourself
62
00:04:15,480 --> 00:04:19,160
yeah, remember how they always say there's only one first
63
00:04:19,160 --> 00:04:22,520
impression? And your first one was not
64
00:04:22,520 --> 00:04:26,285
good because, a, it proves that you didn't read
65
00:04:26,285 --> 00:04:30,125
the rules, and, b, you're not there to help the
66
00:04:30,125 --> 00:04:33,710
community. You're there for you. And
67
00:04:33,710 --> 00:04:37,170
so just read the rules. If you have any question,
68
00:04:37,310 --> 00:04:41,070
contact the administrators, but realize you have to figure
69
00:04:41,070 --> 00:04:44,895
out who is my target audience, and that is typically not
70
00:04:44,895 --> 00:04:48,735
people who do the same thing you do. Because if you're trying to solve
71
00:04:48,735 --> 00:04:52,460
a problem, they probably know how to solve the problem
72
00:04:52,460 --> 00:04:56,300
because they do the same thing you do. And
73
00:04:56,300 --> 00:04:59,655
it just makes you look silly, And I'm here to make
74
00:04:59,655 --> 00:05:03,415
sure you don't look silly. There are other ways
75
00:05:03,415 --> 00:05:07,175
to grow your show. I have a whole course on that at The School
76
00:05:07,175 --> 00:05:11,000
of Podcasting. If you need help, just join me
77
00:05:11,000 --> 00:05:12,940
over there at school of podcasting.com/consultant.
78
00:05:14,522 --> 00:05:18,155
Consultant save you on either a monthly or
79
00:05:18,155 --> 00:05:21,995
yearly subscription, and, of course, you can join worry
80
00:05:21,995 --> 00:05:25,820
free with a 30 day, not 7, not
81
00:05:25,820 --> 00:05:29,120
14 a 30 day money back
82
00:05:30,060 --> 00:05:33,500
guarantee I'm Dave Jackson I help
83
00:05:33,500 --> 00:05:36,995
podcasters It's what I do, and I'd love to
84
00:05:36,995 --> 00:05:40,375
see what we can do together when you go to
85
00:05:41,075 --> 00:05:43,860
schoolofpodcasting.com /consultant
86
00:05:44,017 --> 00:05:45,035
consultant.
00:00:00,640 --> 00:00:04,019
Maybe you're tired and not thinking clearly,
2
00:00:04,560 --> 00:00:08,375
but there is a big difference between networking and
3
00:00:08,375 --> 00:00:08,875
pitching.
4
00:00:36,210 --> 00:00:39,989
This is going to be a small lesson with
5
00:00:40,050 --> 00:00:43,855
big value. My friend is Steve Stewart.
6
00:00:44,475 --> 00:00:48,155
I affectionately refer to him as the king of
7
00:00:48,155 --> 00:00:51,760
the podcast editors. He runs a school that teaches
8
00:00:51,760 --> 00:00:55,600
people how to edit podcast. He has a free
9
00:00:55,600 --> 00:00:59,120
Facebook Growth, and he just posted something. And I'm like,
10
00:00:59,120 --> 00:01:02,945
that's this week's episode. So think about this.
11
00:01:02,945 --> 00:01:06,705
There are at least a 1000 people in this Facebook
12
00:01:06,725 --> 00:01:10,520
Growth. And with very strict rules, this is not about how to grow
13
00:01:10,520 --> 00:01:14,060
a podcast. This is not about how to launch a podcast.
14
00:01:14,600 --> 00:01:18,165
This is where podcast editors talk about how to make
15
00:01:18,165 --> 00:01:22,005
better audio, maybe some video tools, but it is for
16
00:01:22,005 --> 00:01:25,740
podcast editors. And he said it's
17
00:01:25,740 --> 00:01:28,799
amazing how many podcast editors
18
00:01:29,740 --> 00:01:32,854
join his Facebook group and then promote,
19
00:01:33,715 --> 00:01:37,174
you guessed it, their podcast editing services.
20
00:01:38,195 --> 00:01:40,940
So this is like a doctor
21
00:01:41,720 --> 00:01:45,240
going into a bunch of doctors and going, hey. I can help you
22
00:01:45,240 --> 00:01:49,015
guys write prescriptions and make yourself feel better
23
00:01:49,015 --> 00:01:51,835
and ease your aches and pains, and they're all going,
24
00:01:52,375 --> 00:01:56,120
yeah. So it's so
25
00:01:56,120 --> 00:01:59,720
weird because I see so many people that do
26
00:01:59,720 --> 00:02:03,251
this, and it's in places like Facebook Growth,
27
00:02:04,280 --> 00:02:08,005
Reddit. It could be Quora. It could be in
28
00:02:08,005 --> 00:02:11,845
LinkedIn Groups. And here's the thing when it comes
29
00:02:11,845 --> 00:02:15,409
to an open pitch. You have to know
30
00:02:15,409 --> 00:02:19,090
who you are talking to. And in the case of a
31
00:02:19,090 --> 00:02:22,769
podcast editor, he might wanna go into a
32
00:02:22,769 --> 00:02:26,194
general podcast group that talks
33
00:02:26,194 --> 00:02:29,795
about podcasting for the actual creators who are
34
00:02:29,795 --> 00:02:33,570
tired of creating, and they need someone to
35
00:02:33,570 --> 00:02:37,190
take that editing off their plate. Now you always
36
00:02:38,050 --> 00:02:41,515
want to check the terms and the rules of
37
00:02:41,515 --> 00:02:44,895
every Facebook group because almost all of them
38
00:02:45,755 --> 00:02:48,575
say no self promotion.
39
00:02:49,550 --> 00:02:53,390
And so what you wanna do is there ways you can
40
00:02:53,390 --> 00:02:56,989
do this where you can answer a question and you can say
41
00:02:56,989 --> 00:03:00,795
things like, I was working with one of my editing clients, and
42
00:03:00,795 --> 00:03:04,475
we had a similar situation. Now you didn't say the name of your your
43
00:03:04,475 --> 00:03:08,200
service, anything, but you let people know I'm an
44
00:03:08,200 --> 00:03:11,660
editor. And then if you answer a question that delivers
45
00:03:11,720 --> 00:03:15,080
value, they people will click on your
46
00:03:15,080 --> 00:03:18,295
name and go, oh, there's a link to his stuff.
47
00:03:18,995 --> 00:03:22,215
And so what you wanna do in a group
48
00:03:22,890 --> 00:03:26,730
that is filled with people that do the same thing you do is
49
00:03:26,730 --> 00:03:30,250
network. And I realize sometimes we all kind
50
00:03:30,250 --> 00:03:33,745
of fall into the kind of old radio
51
00:03:34,205 --> 00:03:38,045
type of mentality where, well, I don't wanna like, that guy
52
00:03:38,045 --> 00:03:41,790
is my competition. She could take my customers well. But who
53
00:03:41,790 --> 00:03:45,230
else can you totally nerd out with about, in this
54
00:03:45,230 --> 00:03:48,784
case, podcast editing? Don't miss
55
00:03:48,784 --> 00:03:52,625
that opportunity. Some of my best friends are, if we could put up
56
00:03:52,625 --> 00:03:56,440
quotation marks here, my competition. And
57
00:03:56,440 --> 00:04:00,120
we all just come from an abundance mindset that there's enough
58
00:04:00,120 --> 00:04:03,660
clients for you and enough clients for you and enough clients
59
00:04:03,880 --> 00:04:07,525
for me. But the other thing I wanna talk about
60
00:04:07,745 --> 00:04:11,585
is when you go into a group filled with people that do
61
00:04:11,585 --> 00:04:14,385
the same thing you do and you pitch yourself
62
00:04:15,480 --> 00:04:19,160
yeah, remember how they always say there's only one first
63
00:04:19,160 --> 00:04:22,520
impression? And your first one was not
64
00:04:22,520 --> 00:04:26,285
good because, a, it proves that you didn't read
65
00:04:26,285 --> 00:04:30,125
the rules, and, b, you're not there to help the
66
00:04:30,125 --> 00:04:33,710
community. You're there for you. And
67
00:04:33,710 --> 00:04:37,170
so just read the rules. If you have any question,
68
00:04:37,310 --> 00:04:41,070
contact the administrators, but realize you have to figure
69
00:04:41,070 --> 00:04:44,895
out who is my target audience, and that is typically not
70
00:04:44,895 --> 00:04:48,735
people who do the same thing you do. Because if you're trying to solve
71
00:04:48,735 --> 00:04:52,460
a problem, they probably know how to solve the problem
72
00:04:52,460 --> 00:04:56,300
because they do the same thing you do. And
73
00:04:56,300 --> 00:04:59,655
it just makes you look silly, And I'm here to make
74
00:04:59,655 --> 00:05:03,415
sure you don't look silly. There are other ways
75
00:05:03,415 --> 00:05:07,175
to grow your show. I have a whole course on that at The School
76
00:05:07,175 --> 00:05:11,000
of Podcasting. If you need help, just join me
77
00:05:11,000 --> 00:05:12,940
over there at school of podcasting.com/consultant.
78
00:05:14,522 --> 00:05:18,155
Consultant save you on either a monthly or
79
00:05:18,155 --> 00:05:21,995
yearly subscription, and, of course, you can join worry
80
00:05:21,995 --> 00:05:25,820
free with a 30 day, not 7, not
81
00:05:25,820 --> 00:05:29,120
14 a 30 day money back
82
00:05:30,060 --> 00:05:33,500
guarantee I'm Dave Jackson I help
83
00:05:33,500 --> 00:05:36,995
podcasters It's what I do, and I'd love to
84
00:05:36,995 --> 00:05:40,375
see what we can do together when you go to
85
00:05:41,075 --> 00:05:43,860
schoolofpodcasting.com /consultant
86
00:05:44,017 --> 00:05:45,035
consultant.
