It's not how many are listening it's who is listening to your podcast

In this week's episode of Your Podcast Consultant, I play a clip of Sting on the Tonight show with Jimmy Fallon. 

Sting and The Police started out playing to a small audience, just like many of us. There were three people in the audience.  One of them was a DJ who started playing their music which helped them gain traction.

Dave reflects on his own experience playing in a band with a small audience but landing a highly profitable gig for a birthday party.

The lesson here is that a small audience can still have a big impact. So, why should you focus on the quality of your audience rather than the number of downloads? Dave explains that the number of downloads alone doesn't determine the success of your podcast. Instead, he encourages you to visualize the size of your audience using Google Images.

Remember, these are real people choosing to listen to your show, and their engagement and feedback are what truly matter. Listeners have the power to delete or unsubscribe, so it's crucial to have the right people engaged.

Don't get discouraged by low download numbers. Remember, the people who are listening are giving you their time, and that is valuable.

Each listener represents an opportunity for your podcast to make an impact.

If you're seeking expert guidance in launching, planning, growing, and monetizing your podcast, Dave Jackson wants to be your go-to podcast consultant. Visit schoolofpodcasting.com/ypc to access our services, including a private mastermind group and one-on-one coaching.

Don't let the numbers discourage you. Focus on quality, engagement, and the value you bring to your listeners. Join our podcasting community and let us help you take your show to new heights.

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