When people hear I've been podcasting since 2005 they might think they missed the boat. They might think that it's too late to start a podcast in 2020. It's not. Here is why:
Every January There are Diet Books
Every year billions are spent trying to get healthy. In 2019 the trend was the “no diet” diet.
Every year more movies are made, and there are basically SEVEN storylines (that are used over and over)
Every year new Christian books are written, but the bible stays the same
There are new actors, new musicians, new artists, and yet people move to LA, Nashville, etc trying to “make it big”
Compared to Other Media Outlets Podcasting is Small
For every (roughly) 2000 blogs there is one podcast. There are TONS of content uploaded to YouTube (and yet people still startup YouTube channels).
According to Edison research were are only at 51% of Americans listening to at least one episode of a podcast. The room for growth is HUGE.
Jump In With A Plan For Your Podcast
I like to sample random podcast and I'm not making this up. I listened to a podcast where they were going to review old movies. The one host brought up the movie and asked, “Have you ever seen this movie?” and the other host said, “No.” THEN WHY ARE YOU TALKING ABOUT IT.
Don't mistake for any old conversation as a podcast. Yes, people like to hear an interview seem more natural, but TRUST ME that interviewer has a reason they brought on that guest, and they have a handful of questions ready to ask.
Build Influence and Your Network at the Same Time
Some people can't decide if they should do a solo show, or an interview show (or a show with a co-host). Do them all. I do a solo show here, but I could also interview people if I wanted. When I interview people I expand my network. When I do a solo show, I strengthen my relationship with my audience. I boost my influence.
It's Not Too Late
I won't lie, it might've been a little easier to stand out a few years ago, but the audience size it getting bigger and bigger so you might feel you have a smaller piece of the pie. If the pie is getting bigger so is that smaller piece. If you get a single piece of a small pizza, and later get a single piece of a large pizza you are getting more pizza. As the size of the podcasting audience grows, so will your piece of the podcast pie.