Don't Let Your Podcast Die With Your Editor

1
00:00:00,450 --> 00:00:03,240
David Jackson: One of the things
I bring to the table that other

2
00:00:03,240 --> 00:00:07,830
consultants don't is I work in
podcasting, tech support. And I

3
00:00:07,830 --> 00:00:10,980
see things that are horrible,
and I can help you avoid them.

4
00:00:12,840 --> 00:00:16,260
Mike Russell: Welcome to your
podcast consultant, small

5
00:00:16,260 --> 00:00:21,780
lessons with big value. With
more than a decade of experience

6
00:00:21,810 --> 00:00:26,130
and millions of downloads, this
hall of fame podcaster is a

7
00:00:26,130 --> 00:00:31,980
featured speaker, author, and
mentor to 1000s. Now, he wants

8
00:00:31,980 --> 00:00:36,510
to work with you. He's your
podcast consultant, Dave

9
00:00:36,510 --> 00:00:37,290
Jackson.

10
00:00:38,789 --> 00:00:41,969
David Jackson: Well, I'm not
helping people podcast I am

11
00:00:41,999 --> 00:00:46,139
well, helping people podcast as
the head of podcast education

12
00:00:46,139 --> 00:00:50,369
that libsyn.com, the oldest
podcast media hosting company,

13
00:00:50,699 --> 00:00:55,439
if you use the coupon code SOP
free, you can get a free month.

14
00:00:56,069 --> 00:00:59,399
And I see a lot there. That's
one of the reasons why I love

15
00:00:59,399 --> 00:01:03,809
working there gives me a very
wide view. And so what I want to

16
00:01:03,809 --> 00:01:09,239
talk about today is making sure
you maintain ownership of your

17
00:01:09,239 --> 00:01:11,999
show I've talked about in the
past about how if you're using

18
00:01:12,299 --> 00:01:16,949
some sort of producer or editor,
make sure your credit card is

19
00:01:16,949 --> 00:01:19,229
the one that's paying for the
hosting, otherwise, it's not

20
00:01:19,229 --> 00:01:23,729
your show, make sure that you
can get in and do whatever you

21
00:01:23,729 --> 00:01:27,689
want. And then you let them into
your account. But this is

22
00:01:27,719 --> 00:01:33,029
another example of this is if
you're doing a podcast for a

23
00:01:33,029 --> 00:01:37,169
company. Now when I say company,
I mean, HR department, IT

24
00:01:37,169 --> 00:01:40,829
department, big company. And
you've decided, hey, we're going

25
00:01:40,829 --> 00:01:46,109
to use a podcast to reach our
potential customers, connect

26
00:01:46,109 --> 00:01:49,889
with our current customers and
get feedback. This is great. So

27
00:01:49,889 --> 00:01:55,229
we decide to use Joey, an
accountant. And he's, he's going

28
00:01:55,229 --> 00:01:58,439
to do it because he's got great
radio pipes or for whatever

29
00:01:58,439 --> 00:02:02,459
reason, maybe he's really funny.
But you've decided that Joey is

30
00:02:02,459 --> 00:02:06,329
going to be the voice of the
podcast. And so you start the

31
00:02:06,359 --> 00:02:10,919
podcast, it's going okay, it's
building some traction, and then

32
00:02:10,919 --> 00:02:15,179
you find out that Joe has been
embezzling. And so you fire him

33
00:02:15,419 --> 00:02:19,079
immediately. Well, the problem
is, you told Joey, hey, go set

34
00:02:19,079 --> 00:02:23,549
up a podcast. And so he did, he
went to Lipson he went to Canva

35
00:02:23,549 --> 00:02:25,709
went to all these different
places and set everything up

36
00:02:26,039 --> 00:02:32,309
under his email. So it's, you
know, Joey at your company.com.

37
00:02:32,699 --> 00:02:36,539
But you're trying to get the
control of those, and they keep

38
00:02:36,539 --> 00:02:41,219
sending the password to Joey at
your company.com. And the IT

39
00:02:41,219 --> 00:02:43,979
department already deleted it
because, you know, he's been

40
00:02:43,979 --> 00:02:48,929
embezzling. And so you kind of
lose control of your show. And

41
00:02:48,929 --> 00:02:51,839
when you approach some of these
places, they're gonna want you

42
00:02:52,019 --> 00:02:56,399
to validate that you are the
owner of this podcast. And the

43
00:02:56,399 --> 00:03:00,239
reason for that is there are
times when people start a

44
00:03:00,239 --> 00:03:03,689
podcast together, you know, good
old Ernie, and Bert. And then I

45
00:03:03,689 --> 00:03:07,289
don't know, Bert throws a fit
and kicks out Ernie and Ernie is

46
00:03:07,289 --> 00:03:11,189
in there trying to delete the
episodes, it's ugly. So that's

47
00:03:11,189 --> 00:03:16,049
one. So you're gonna start a
podcast for a big company, go to

48
00:03:16,049 --> 00:03:19,859
the IT department and say, Look,
we need an email address set up

49
00:03:20,099 --> 00:03:24,179
like podcast at our company.com.
Now we're going to give the

50
00:03:24,179 --> 00:03:29,219
password to Joey. So he can log
in and use it. But it's still

51
00:03:29,219 --> 00:03:33,929
the company's email so that if
you fire someone, the IT people

52
00:03:33,929 --> 00:03:38,399
can go in and reset the
password. And then Joey has his

53
00:03:38,399 --> 00:03:43,259
real Joey address that you would
want to lock him out of make it

54
00:03:43,259 --> 00:03:47,219
separate. The other thing when I
talk about, you want to make

55
00:03:47,219 --> 00:03:51,059
sure you have control over your
show. And this happen, I get

56
00:03:51,059 --> 00:03:55,349
straight up happened. There are
producers and editors that

57
00:03:55,409 --> 00:04:00,419
handle other people's shows. And
one of them had about 20

58
00:04:00,809 --> 00:04:04,289
different people that he was
editing shows very popular guy.

59
00:04:04,829 --> 00:04:08,339
And unfortunately, because he
was a really nice guy COVID took

60
00:04:08,339 --> 00:04:14,249
him out. He died from COVID in
2020. And met he unfortunately,

61
00:04:14,969 --> 00:04:19,799
had control of everyone shows.
So then people like hey, URL, or

62
00:04:19,799 --> 00:04:22,739
whatever his name was,
unfortunately passed away. I

63
00:04:22,739 --> 00:04:27,629
can't get access to my show.
And, again, because people are

64
00:04:27,629 --> 00:04:30,029
kind of crazy. Sometimes when
you get into CO hosting

65
00:04:30,029 --> 00:04:35,459
situations, we had to validate
people. And it took a while to

66
00:04:35,459 --> 00:04:39,179
really make sure that, you know,
Hey, you are the owner of the

67
00:04:39,179 --> 00:04:44,249
show. So always make sure that
if you're using a producer or an

68
00:04:44,249 --> 00:04:47,909
editor and the reason they do
that, is that way if you don't

69
00:04:47,909 --> 00:04:51,659
pay the editing bill, they can
lock you out of your podcast to

70
00:04:51,659 --> 00:04:55,679
which I kind of go Can we get a
better deal going maybe send

71
00:04:55,679 --> 00:04:58,889
them money up front. The bottom
line is somebody has to trust

72
00:04:58,919 --> 00:05:01,769
someone Either you're gonna give
them money up front and you

73
00:05:01,769 --> 00:05:05,519
trust that they'll do the work.
Or they'll do the work up front,

74
00:05:05,729 --> 00:05:09,239
and trust that you pay them. And
I always say, if you don't trust

75
00:05:09,239 --> 00:05:13,589
your editor, or editors, if you
don't trust your client, it

76
00:05:13,589 --> 00:05:16,379
maybe it's time to get a new
one. That's not a great

77
00:05:16,379 --> 00:05:20,249
situation. But that's what
happens. And it's ugly, it's

78
00:05:20,249 --> 00:05:24,689
messy. And in the end, it takes
you away from what you should be

79
00:05:24,689 --> 00:05:29,339
doing, which is making great
content. Now, if you need help

80
00:05:29,339 --> 00:05:32,939
avoiding the other common
pitfalls in podcasting, I help

81
00:05:32,939 --> 00:05:37,949
podcasters is what I do. And I
give away free consulting. Well,

82
00:05:37,949 --> 00:05:39,929
it's not really giving away
because you're paying for it.

83
00:05:39,929 --> 00:05:44,399
You pay one monthly fee. It's
under 100 bucks. And you get

84
00:05:44,429 --> 00:05:47,489
unlimited one on one consulting
plus. That's right. There's

85
00:05:47,489 --> 00:05:50,999
more. But wait, there's more.
You get courses step by step

86
00:05:50,999 --> 00:05:53,639
courses that will walk you
through the whole process, and

87
00:05:53,639 --> 00:05:57,389
an absolutely brilliant
podcasting community. We meet on

88
00:05:57,389 --> 00:06:01,349
a regular basis to swap stories,
insights and strategies. It's

89
00:06:01,379 --> 00:06:06,389
all there at the School of
podcasting.com. Use the coupon

90
00:06:06,389 --> 00:06:10,469
code consultants and that will
save you on either a monthly or

91
00:06:10,469 --> 00:06:13,469
yearly subscription. And of
course that comes with a 30 day

92
00:06:13,469 --> 00:06:18,419
money back guarantee. I'm Dave
Jackson. I want to be your

93
00:06:18,419 --> 00:06:19,889
podcast Consultant.