If you want your audience to take any kind of action, then you need a podcast website
Do I need a website for my podcast? Well, if you're in a hurry, the quick answer is yes. And I'm going to explain why.
In a nutshell, Spotify, Apple (and I'm assuming very soon Stitcher) they do not have a great search tool
An example, I have a friend of mine does a show called the feed. And when you type in the feed, it doesn't show up in Apple podcasts. Here is a video that shows this in action
There are 700,000 podcasts in Apple podcast.
When you have your own website, you can direct people to your website and have a dedicated page to show them how to subscribe. There are still many people that haven't subscribed to a podcast. One of the worst things you can say is, “Find my show in Apple podcasts.” That is like saying, Hey, I'm over there next to the other 700,000 podcast – try and find me.
It's much better to say go to my website, and click on the subscribe button, and I'm available where you find your favorite podcasts. If you are using something like Facebook to advertise, there's a thing called the Facebook pixel and when they show up at your website, you're now starting to put them into your sales funnel.
If you have a website put your podcast on your already existing website. I'm assuming that your website and your podcast have a similar topic. So they tie in together. And when you put your podcast on your website, now people will go there and click play and listen, which means they're going to stay on your website longer. And when Google sees that, they go, “Wow, every time somebody goes to this website they stay there for 15 minutes this must be really good content.” This can lead to you ranking higher in the search engines.
Now if you go But Dave, I don't have a website. And I don't know if I can really afford to build a website. Most media hosting companies will give you a basic website. Libsyn.com ( that short for liberated syndication), provides a basic podcast page where people can subscribe and listen to your show. Use the coupon code sopfree to get a free month at www.libsyn.com
I've always said that your website is your hub, and then all the social platforms ( Twitter, Facebook, Instagram) are satellite offices that swirl around your main hub (which is your website). That way in the event one of the social platforms loses favor, ( does anybody remember MySpace? ) your audience knows where to find you.
Ready to start and grow your podcast? Schedule a time when we can chat