Do I Need a Website for My Podcast? - Podcast Consultant
Podcast Website

Do I Need a Website for My Podcast?

Why You Need a Podcast Website

If you want your audience to take any kind of action, then you need a podcast website

Do I need a website for my podcast? Well, if you're in a hurry, the quick answer is yes. And I'm going to explain why.

In a nutshell, Spotify, Apple (and I'm assuming very soon Stitcher) they do not have a great search tool

An example, I have a friend of mine does a show called the feed. And when you type in the feed,  it doesn't show up in Apple podcasts. Here is a video that shows this in action

There are 700,000 podcasts in Apple podcast.

When you have your own website, you can direct people to your website and have a dedicated page to show them how to subscribe. There are still many people that haven't subscribed to a podcast. One of the worst things you can say is, “Find my show in Apple podcasts.” That is like saying, Hey, I'm over there next to the other 700,000 podcast – try and find me.

It's much better to say go to my website, and click on the subscribe button, and I'm available where you find your favorite podcasts. If you are using something like Facebook to advertise, there's a thing called the Facebook pixel and when they show up at your website, you're now starting to put them into your sales funnel.

I Already Have a Website Do I Need a Separate Website?

If you have a website put your podcast on your already existing website. I'm assuming that your website and your podcast have a similar topic. So they tie in together. And when you put your podcast on your website, now people will go there and click play and listen, which means they're going to stay on your website longer. And when Google sees that, they go, “Wow, every time somebody goes to this website they stay there for 15 minutes this must be really good content.” This can lead to you ranking higher in the search engines.

I Don't Have a Website and Can't Afford One

Now if you go But Dave, I don't have a website. And I don't know if I can really afford to build a website. Most media hosting companies will give you a basic website. Libsyn.com ( that short for liberated syndication), provides a basic podcast page where people can subscribe and listen to your show. Use the coupon code sopfree to get a free month at www.libsyn.com

Make Your Website Your Central Hub

I've always said that your website is your hub, and then all the social platforms ( Twitter, Facebook, Instagram) are satellite offices that swirl around your main hub (which is your website). That way in the event one of the social platforms loses favor, ( does anybody remember MySpace? ) your audience knows where to find you.

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2 comments
Martin says June 20, 2019

Hey Dave! Quick question not totally related to the search topic video in here, I’m curious about how you get your video to look so nice. The lighting, depth, clarity is beautiful. What camera do you use, how far away is everything etc…I try to get decent video, but my PC screen lights me up bright, I’ve tried three point LED lights, but they are way too bright…I just can’t get it to look so smooth and elegant as yours!
Thanks if you have tips, or can show me a pic of how you’re set up, that would be great!
Martin

Reply
    Dave Jackson says June 22, 2019

    Martin, I use a logitech C920 web cam with some very basic lighting. I’m on a PC and the logitech software allows me to set the brightness, hue, etc. It is somewhat a three point lighting system.

    Reply
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