I do a show every Saturday at 10:30 AM ET at www.askthepodcastcoach.com/live
It's the same time every week so my audience knows when and where to find me. It never changes. If I don't feel good, the show must go on.
If you are just starting out and you think you will field questions and interact with your audience you may need to remember you don't have an audience (yet) and only a very small percentage of your listeners will show up to listen live.
The benefit of live streaming is the instant feedback you get when people show up. You can get feedback in podcasting, but you have to wait for it. This is instant.
Many people shy away from doing anything live due to the fear of messing up in front of an audience. Keep in mind these are your fans and they don't care if you stumble. They are the people rooting for you. When you do stumble, you're human and they may love you even more and find you more relatable.
I use Streamyard to live stream to YouTube (you can go to a number of places) and use a portable recorder like a Zoom H6 to record out of your USB Device like a Focusrite 2i2. I currently use the Rodecaster Pro ($599) which is a great piece of equipment for anyone looking to record and stream at the same time.
You don't have an audience when you start.
You need to live stream at the same time so your audience knows when to show up.
If you are adding sound and music it makes it more technically challenging.
Your audience doesn't judge you if you stumble. They like that you are human.
I love streamyard for streaming
If you need help with your podcast, let's schedule a session and get you going in the right direction.
I had someone ask me about publishing a “preview” of a show and then putting the “full” version of the website (but not have the full version go to Apple, Google, etc). There are tools at Libsyn.com (use the coupon code sopfree for a free month) to help you do this ( File for download only).
In thinking about this, it sounds like you're adding an additional step for your audience to get your episode. That doesn't seem like a good plan. If you want people to go to your website to take an action (like signs up for a newsletter, etc) then give them the FULL version of the podcast, and ask them to your website to sign up for the newsletter (as only the super ENGAGED people will do that – and those are the people you want).
Try to make keep the path between you and your audience as clear as possible.
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I'd love to help you launch your podcast. If you have a podcast, I'd love to help you make it grow.
In the previous episode, we talk about the importance of listening, to take this one more level deeper in this episode I want to talk about the importance of staying out of the way of the guest. I edit some client's show's and when you do active listening by saying things like, “Uh huh, Mm Hmm” is not needed. It goes against what we feel might be rude (as actively listening shows you are listening to the person).
We are not used to awkward pauses. We might even feel like they are “Dead air.” Keep in mind that this is NOT live radio and any unwanted silence can be edited out. When a guest starts to take some time to think about an answer we get nervous and throw out potential answers (making what was a hard answer a multiple choice). The best answers are the answer that requires some thought. Let them think about it, and come up with a great answer.
In this example from My next guest
If you are looking to start and grow your audience, or need some coaching to help you be a better interviewer, I can help with that.
Schedule a coaching session today.
You are looking for places to be interviewed, or you're looking for guests for your show. Today we talk about a few.
Some of these resources will charge between $400-$1000 per month (hundreds of dollars per episode). There are events that again cost hundreds of dollars to attend. I don't recommend paying for these as there are many free resources.
I have a list at Podcasting Resources.com
I'd love to help you launch your podcast. If you have a podcast, I'd love to help you make it grow.
You have everything you need (name, equipment, etc) and still can't press record. Today I've got some steps to help you overcome your fears with just a little practice.
I see this all the time.
You've picked the name of your show. You've bought the equipment, you've got the passion, you want to help and you want to serve.
It's time to press record and there's just something in you that makes you scream inside. I totally understand that.
When I was growing up. I loved the guitar. I picked it up about the age of 10. By the time I was 13, I'd started my first band.
This is really similar to starting the podcast, let me explain why.
You have to first learn how to play a song that your band is going to play. You figure out how to tune your guitar and what sound to have and things like that.
Well, that's very similar to you getting to know your equipment, how to plug in the microphone, where to point the microphone, and you learn all these tips and tricks.
You learn the song, then you get together with your bandmates, and you figure out how to start the song and how you're going to end the song. That's kind of the next level up.
This could be you going from, recoring your voice to mixing in some background music.
The next step for musicians is you're in the basement, and you play the songs and I remember the first time you get through without somebody messing up and that was pretty cool. Then you play the song again, and again and again until it becomes second nature till you're almost not thinking about it. Then you learn another song and another song. Eventually, it dawns on you that hey, you know what, we really don't make that many mistakes anymore and so what do you do?
You invite some friends over, and they listen, and they say, “Wow, you guys are pretty good.” Why? Because I've played the same songs over and over, and over.
Well, you can do the same thing with your podcast.
I was in a recording studio recording a demo tape. I'm the kind of guy that's a bit of a perfectionist. I would go in and hear, “Dave, we need you to record a guitar solo and it would take me 17 times before I finally went, “Okay, I can live with that.” For the next song the engineer said, “Let's just have you run through it, just throw up a solo, no pressure, we're not going to record it.”
They start the playback, I hear the music in my headphones, and I start playing on the guitar. I really just nailed it. And I get done and I said, “Of course, that was great because we weren't recording it and the engineer said, “Actually, we were.”
The pressure of having the little red light on sometimes can really hinder your performance. So here's what you do. Remember:
You will get used to talking to the wall, you will learn how to use your equipment and find some confidence.
Then find someone who is your target audience and ask them for a favor. Ask them if they would mind listening to a podcast about a topic they should enjoy and providing constructive feedback. Tell them you want them to talk about the show like you are not in the room (you've got extra skin and can take it). There is no point in putting out content into the world that is not going to get the results you want. Keep in mind this “focus group” can NOT be your friends and family. They often love you too much to be honest.
This is what I did as a musician. We would eventually invite some people we trusted to come and hear us. When they said we were good, we would then take the band public.
You can do the same thing with your podcast. When you're comfortable and ready, you can get a media host like Libsyn.com (use the coupon code sopfree), and set up your distribution.
If you need help with any of this, I would love to work with you. Let's schedule a time when we can talk about starting your podcast and growing your influence.
When people hear I've been podcasting since 2005 they might think they missed the boat. They might think that it's too late to start a podcast in 2020. It's not. Here is why:
Every year billions are spent trying to get healthy. In 2019 the trend was the “no diet” diet.
Every year more movies are made, and there are basically SEVEN storylines (that are used over and over)
Every year new Christian books are written, but the bible stays the same
There are new actors, new musicians, new artists, and yet people move to LA, Nashville, etc trying to “make it big”
For every (roughly) 2000 blogs there is one podcast. There are TONS of content uploaded to YouTube (and yet people still startup YouTube channels).
According to Edison research were are only at 51% of Americans listening to at least one episode of a podcast. The room for growth is HUGE.
I like to sample random podcast and I'm not making this up. I listened to a podcast where they were going to review old movies. The one host brought up the movie and asked, “Have you ever seen this movie?” and the other host said, “No.” THEN WHY ARE YOU TALKING ABOUT IT.
Don't mistake for any old conversation as a podcast. Yes, people like to hear an interview seem more natural, but TRUST ME that interviewer has a reason they brought on that guest, and they have a handful of questions ready to ask.
Some people can't decide if they should do a solo show, or an interview show (or a show with a co-host). Do them all. I do a solo show here, but I could also interview people if I wanted. When I interview people I expand my network. When I do a solo show, I strengthen my relationship with my audience. I boost my influence.
I won't lie, it might've been a little easier to stand out a few years ago, but the audience size it getting bigger and bigger so you might feel you have a smaller piece of the pie. If the pie is getting bigger so is that smaller piece. If you get a single piece of a small pizza, and later get a single piece of a large pizza you are getting more pizza. As the size of the podcasting audience grows, so will your piece of the podcast pie.
As a podcast, there are a few strategies to grow your audience. One is to be interviewed on another podcast. Why is this strategy so popular? Because you are in front of an audience that already knows how to listen to podcasts. With this in mind, here are some strategies. You will see where these all require a little bit of work.
1. Go to events. Some of my best guests started with a conversation at an event
2. Look for your “competition” and contact them to brainstorm and do a show together or trade interviews.
3. Do your homework. Do they do interviews?
4. Do your homework. Are you a good fit?
5. Do your homework and listen to a show and interact with the host. Most podcasts are asking for feedback, give it to them
6. The podcast host cares about their audience, not our background. How will you bring VALUE to their audience?
7. Use a free service like podcastguests.com
8. Use a free service like Help a Reporter
Above all else, always deliver value. If you are on a podcast, be the world best guest and promote your appearance so the guest has a good taste in their mouth if someone talks about you.
Other booking services can be seen at podcastingresources.com
I have had had many people tell me I hate the sound of my own voice! This is natural as it has to do with science. It's called Bone Conduction.
Bone conduction is the conduction of sound to the inner ear through the bones of the skull. In other words, there is bass added to your voice through your skull.
Here is a test, talk while putting your fingertips on your forehead. You will feel the vibration. These vibrations add bass to your voice. When you listen only using your ears and not your skull, your voice can sound thin. This can cause some people large amounts of stress. Here is the truth:
Your voice sounds different, but different does NOT equal bad.
The only way to get over it is to just keep recording and get used to it. I just need you to trust me and know you sound fine.
This is just one of the tips I've picked up over my decade of podcasting and I'd love to help you. Go to www.podcastconcultant.com and let's start working together