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Category Archives for Grow Your Podcast

What Podcast Link to Use

What Link Should I Use to Promote My Podcast

Promoting Your Podcast on Social Media


So you want to share to the world that your podcast episode is out there? You're not sure what link to use.

Should I share a link to Apple?

Should I share a link to Google?

Should I just share a link directly to the mp3 file?

Think of it Like a Podcast Dinner

Well, I want to use the analogy of dinner, you've decided to have a bunch of people over for dinner. And then you say, well, let's see, we can't have burgers, because one person is coming is vegetarian. It's tough to have a one size fits all solution.

The Problem with Some Podcast Links

And here's the problem. If I send you just an apple link,  80% of Europe is using an Android phone. When you send them an apple link, it's kind of like, hey, look, I don't care about you Mr and Mrs. Android user.

Likewise, if I send an Android link then the apple people are left out.

So you need a one size fits all and realize that when you do clothing, that's one size fits all is not the prettiest fit but it works.

Your Website is Your Central Hub

In the end, your website is your central hub, that is your home base. It is where you want people to go because if all these apps and websites blow up, they always know that they can return back to your home base.

MP3.com

There was a website called mp3.com and musicians were actually making a living using mp3.com to the point where they didn't have their own website. And they would just tell people, hey, go to mp3.com/DaveJackson. Well, mp3 dot com, got sold, sued, sold, and sold again and eventually right now it's worthless. And those people that didn't say go to davidjackson.org lost their audience. Go there, and you can find me and I will tell you how to get more music. They lost their entire audience. There were people that used to put all their ducks in a row on my space. Yes,

Facebook, Twitter, Instagram, etc are all satellite offices should direct people back to your website.

The Best Link To Share Your Podcast on Social

So to get back to the original question, what link do I put in my social media? Put the link that points people to the episode on your website. So when they go there, they'll see a player, they'll see some notes about the episode. And hopefully, they'll see links there to subscribe because, in the end, we want people to subscribe to your show. That way, when you put out a new episode, it automatically goes to their devices. So what link do I put, when I'm sharing on social? The one that's going to work for everybody – the link to your website.

If they're on an Android phone, it works. If they're on an Apple phone, it works. If they're on their desktop, it works. Send your audience to your website which also reinforces your brand.

Conclusion

By using a link to the episode on your website people can click play on your player no matter what device they are using. You can also have subscribe buttons and other calls to action. If you're using Facebook, you can put “the pixel” on their device and start marketing to them. The best link to share on social for your podcast is a link to your website.

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Top Podcast Directories

Top Podcast Directories

I'm often confused by this question, someone will come up to me and say, Hey, Dave, there are these different places where I should list my podcast. Should I list my show in blank?

My answer is, well, let's see, it's free and it will give you more exposure, and just a few minutes to submit to them.

Why would you not list your show there?

The answer is, yes, wherever you can list your show or doesn't hurt your brand. Why wouldn't you?

Top Podcast Directories You NEED to Be In

While there are a TON of podcast directories to submit your show to, here are the top directories I recommend

  • Apple Podcasts – Apple currently is the top podcast directory. When you are added to Apple, you are also added to many apps such as Overcast, Pocketcast, and many others.
  • Spotify – Depending on your audience some podcasts do very well in Spotfy.  If you are using Libsyn you can submit via your dashboard, if not you can submit directly. You can also submit it directly if you're not on Libsyn
  • Stitcher – one of the older directories that was purchased in 2018 by Scripps huge publishing company)
  • TuneIn – one of the biggest advantages of being in TuneIn is anyone with an Amazon Alexa device can ask her to play your show on TuneIn (Alexa Play Your Podcasting Consultant Tunein.com)
  • Google Podcasts – This is Google's latest stab at podcasting and they are taking it very seriously. The weird thing is you don't submit your show, you put some code in your website and wait for Google to search your site ( I hate this method as you have no control). Directions
  • Pandora – if you are on Libsyn you can ask to be included in Pandora which has a HUGE user database. Currently, in June of 2019 they are being very selective on who is accepted into their directory. I am hoping they open this up to everyone eventually.

Other Podcast Directories and Apps You Should Submit To Eventually

This list is of directories that you can add your show to, but if I only have a few minutes I would start with the list above, and come back to these later

Acast is a podcast host, but does have its own app and website.

Audioburst – Audioburst is an audio search engine, and this may get your podcast discovered by new listeners.

BluBrry runs a full podcast directory that can be used by other developers

Bullhorn runs a podcast app with a difference: you can use it without any data connection. Instead, the app gives each listener a temporary telephone number to call to listen to a podcast – using their free cellphone minutes.

Deezer makes a copy of your content and gives you weekly consumption reports. Check with your media hosting to see if this is an option.

iHeart – You may have heard of this company….. Check with your media host to see if this is an option

Radio Public will also let you earn money, if you want, and has a bunch of other useful tools for podcasters.

Podbean – While primarily a media host, they also have a directory.

Podchaser  This pulls from Apple Podcasts. Best to claim your podcast here though, to add more data.

Podknife – Register then use the “Add a podcast” menu item

Radio.com – This is a US-only option. Libsyn has this as a destination, but if you're not using Libsn you can add your show here

When You Add Your Show To Apple You Are Automatically Add To:

  • Castbox
  • Himalaya
  • Listen Notes
  • Overcast
  • PocketCasts
  • Podchaser
  • Player.fm

This is why Apple podcasts should be one of the first places you submit your show for approval.

How to Speed Up The Submitting Your Show to Podcast Directories

One of my ALL TIME Favorite tools is text expander. Text expander allows you to take things you may have to enter over and over and make it easy to types those items with a few keystrokes that they call “snippets”. For example, when I type #dje it types my email ( I always use a # so I don't trigger a “Snippet” by accident). With this in mind you could make a snippet of you:

  • Description
  • email address
  • website address
  • Your name

And fill out these forms in record time. There is a free trial, so you could use this software to submit your show to directories and never purchase the software (although there are a TON of things you can do with it like set up an episode template)

Check out Text Expander For Free

Let Me Help You Plan, Launch and Grow Your Audience

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