When you get booked to be on a show your goals is to understand the goal of the show, and understand who you are talking to.
Here are some steps to take:
In the end, you want to understand the goal of the show and understand who you are talking to so you can hit the target.
Hello (no name),
I love your show (which one I have several).
Here are a few paragraphs about me and why I'm so great.
So you want to share to the world that your podcast episode is out there? You're not sure what link to use.
Should I share a link to Apple?
Should I share a link to Google?
Should I just share a link directly to the mp3 file?
Well, I want to use the analogy of dinner, you've decided to have a bunch of people over for dinner. And then you say, well, let's see, we can't have burgers, because one person is coming is vegetarian. It's tough to have a one size fits all solution.
And here's the problem. If I send you just an apple link, 80% of Europe is using an Android phone. When you send them an apple link, it's kind of like, hey, look, I don't care about you Mr and Mrs. Android user.
Likewise, if I send an Android link then the apple people are left out.
So you need a one size fits all and realize that when you do clothing, that's one size fits all is not the prettiest fit but it works.
In the end, your website is your central hub, that is your home base. It is where you want people to go because if all these apps and websites blow up, they always know that they can return back to your home base.
There was a website called mp3.com and musicians were actually making a living using mp3.com to the point where they didn't have their own website. And they would just tell people, hey, go to mp3.com/DaveJackson. Well, mp3 dot com, got sold, sued, sold, and sold again and eventually right now it's worthless. And those people that didn't say go to davidjackson.org lost their audience. Go there, and you can find me and I will tell you how to get more music. They lost their entire audience. There were people that used to put all their ducks in a row on my space. Yes,
Facebook, Twitter, Instagram, etc are all satellite offices should direct people back to your website.
So to get back to the original question, what link do I put in my social media? Put the link that points people to the episode on your website. So when they go there, they'll see a player, they'll see some notes about the episode. And hopefully, they'll see links there to subscribe because, in the end, we want people to subscribe to your show. That way, when you put out a new episode, it automatically goes to their devices. So what link do I put, when I'm sharing on social? The one that's going to work for everybody – the link to your website.
If they're on an Android phone, it works. If they're on an Apple phone, it works. If they're on their desktop, it works. Send your audience to your website which also reinforces your brand.
By using a link to the episode on your website people can click play on your player no matter what device they are using. You can also have subscribe buttons and other calls to action. If you're using Facebook, you can put “the pixel” on their device and start marketing to them. The best link to share on social for your podcast is a link to your website.
schedule some one on one time so we can get your going in the eight direction.
I'm often confused by this question, someone will come up to me and say, Hey, Dave, there are these different places where I should list my podcast. Should I list my show in blank?
My answer is, well, let's see, it's free and it will give you more exposure, and just a few minutes to submit to them.
Why would you not list your show there?
The answer is, yes, wherever you can list your show or doesn't hurt your brand. Why wouldn't you?
While there are a TON of podcast directories to submit your show to, here are the top directories I recommend
This list is of directories that you can add your show to, but if I only have a few minutes I would start with the list above, and come back to these later
Acast is a podcast host, but does have its own app and website.
Audioburst – Audioburst is an audio search engine, and this may get your podcast discovered by new listeners.
BluBrry runs a full podcast directory that can be used by other developers
Bullhorn runs a podcast app with a difference: you can use it without any data connection. Instead, the app gives each listener a temporary telephone number to call to listen to a podcast – using their free cellphone minutes.
Deezer makes a copy of your content and gives you weekly consumption reports. Check with your media hosting to see if this is an option.
iHeart – You may have heard of this company….. Check with your media host to see if this is an option
Radio Public will also let you earn money, if you want, and has a bunch of other useful tools for podcasters.
Podbean – While primarily a media host, they also have a directory.
Podchaser This pulls from Apple Podcasts. Best to claim your podcast here though, to add more data.
Podknife – Register then use the “Add a podcast” menu item
Radio.com – This is a US-only option. Libsyn has this as a destination, but if you're not using Libsn you can add your show here
This is why Apple podcasts should be one of the first places you submit your show for approval.
One of my ALL TIME Favorite tools is text expander. Text expander allows you to take things you may have to enter over and over and make it easy to types those items with a few keystrokes that they call “snippets”. For example, when I type #dje it types my email ( I always use a # so I don't trigger a “Snippet” by accident). With this in mind you could make a snippet of you:
And fill out these forms in record time. There is a free trial, so you could use this software to submit your show to directories and never purchase the software (although there are a TON of things you can do with it like set up an episode template)
Let me apply all my years of podcasting (I started in 2005) to your podcast efforts. Schedule a time to chat today.