Podcast Not Growing?
Oct. 10, 2024

Forget the Critics: Love Your Podcast Voice

Forget the Critics: Love Your Podcast Voice

Navigating the complexities of podcasting can be challenging, especially when faced with self-doubt and external criticism. In a recent discussion, the importance of authenticity in voice and presentation was emphasized, particularly in response to a query from Lisa McLean regarding complaints about her voice as a female Australian podcaster. The host, Dave Jackson, passionately argues against the idea of cloning one’s voice, suggesting that embracing one’s unique identity is far more valuable. He highlights that attempting to mimic someone else or change one’s natural voice can lead to a lack of authenticity, which ultimately hinders the podcasting journey. Instead, he champions the idea that podcasters should focus on being themselves, as this will resonate more with their true audience.

Dave elaborates on the notion of target audiences, explaining that not everyone will appreciate every voice or style. He uses relatable examples, like food preferences, to illustrate that personal taste varies widely. Just as some people love Brussels sprouts while others detest them, the same applies to podcasting. It's crucial for podcasters to appreciate that while some listeners may critique their voice, there are plenty more who will appreciate their authenticity and message. This perspective encourages podcasters to cultivate confidence, channel their energy into creating content that reflects who they are, and ultimately ignore naysayers. The episode concludes with an invitation for listeners to seek guidance in their podcasting endeavors, reinforcing the idea that support is available for those willing to embrace their true selves.

Takeaways:

  • Trying to be someone you're not makes podcasting harder than it already is.
  • Your voice is fine, so focus on your strengths instead of worrying about complaints.
  • Not everyone will like your podcast, and that's completely okay and normal.
  • Embrace your uniqueness and be yourself; there's no one else like you.
  • If someone dislikes your voice, remember they are not your target audience.
  • Focusing on the people who love your content will boost your confidence and creativity.

Links referenced in this episode:


Mentioned in this episode:

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Transcript
Dave Jackson

If you try to be someone you're not, it's not as easy and it's not as good.


Podcast Consultant

Welcome to your podcast consultant.


Podcast Consultant

Small lessons with big value.


Podcast Consultant

With more than a decade of experience and millions of downloads, this hall of Fame podcaster is a featured speaker, author, and mentor to thousands.


Podcast Consultant

Now he wants to work with you.


Podcast Consultant

He's your podcast consultant.


Podcast Consultant

Dave Jackson.


Dave Jackson

I was on Facebook, in a Facebook group, and I've said in the past there are good things about Facebook groups, but many times you get really, and I mean really bad advice over there.


Dave Jackson

But Lisa McLean reached out and said, as a female australian, I have received complaints regarding my voice.


Dave Jackson

I'm interested in exploring the option of cloning it, modifying it for use as a narrator.


Dave Jackson

However, I'm uncertain about the more the moral however, I'm uncertain about the moral implications of such an action.


Dave Jackson

Thoughts?


Dave Jackson

And so, if she's talking about being a podcaster, then the first thing I want to say here is be yourself and embrace yourself.


Dave Jackson

But that means that some people aren't going to like it.


Dave Jackson

But you know who's really going to like it?


Dave Jackson

Australians.


Dave Jackson

Because they sound, or you sound just like they do.


Dave Jackson

And there's a name for people that complain about your voice, and it's called not your target audience, because if you try to be something you're not, it makes podcasting harder, and it's already hard enough.


Dave Jackson

And you're not going to be as good about it because you're going to be constantly worrying about your voice.


Dave Jackson

Your voice is fine.


Dave Jackson

And here's how I know.


Dave Jackson

Have you ever been on the phone and you're talking to somebody, you're having a good time and you're laughing, and they just stop and go, ugh.


Dave Jackson

And hang up because they can't take your voice.


Dave Jackson

I think the answer for most people is no, it's never happened.


Dave Jackson

I've been.


Dave Jackson

I've been hung up on before, but it wasn't a nice conversation we were having.


Dave Jackson

Okay, well, if that's the case, your voice is fine.


Dave Jackson

Now, the only other thing that someone might complain about is if you weren't using proper mic techniques.


Dave Jackson

So if I push my microphone away and I talk louder, can you hear how I kind of like you can still hear me?


Dave Jackson

I'm just as loud, but I sound like I'm in a fishbowl.


Dave Jackson

Well, don't do that.


Dave Jackson

Put the mic about three fingers width away from your mouth, talk across it and you'll be fine.


Dave Jackson

Don't use a blue yeti.


Dave Jackson

Nothing wrong with a microphone, but 98% of people that use it use it wrong.


Dave Jackson

But the bottom line that I wanted to stress in this is just be yourself.


Dave Jackson

Because, a, you're really good at it.


Dave Jackson

Nobody can be you like you, so just be yourself.


Dave Jackson

And you gotta be okay that not everybody's gonna like it, and that's okay.


Dave Jackson

Think of a food right.


Dave Jackson

Think of a food that you don't like.


Dave Jackson

But I bet.


Dave Jackson

Let's go.


Dave Jackson

Brussels sprouts.


Dave Jackson

Not everybody likes Brussels sprouts.


Dave Jackson

I didn't think I liked Brussels sprouts until somebody cooked them a different way.


Dave Jackson

But nonetheless, my sister, I'll give you an example.


Dave Jackson

My sister does not like Kielbasa, which is basically sausage.


Dave Jackson

Don't know why everybody else eats it.


Dave Jackson

Everybody else thinks it's wonderful.


Dave Jackson

Not my sister.


Dave Jackson

And they're going to be some people that just don't like it.


Dave Jackson

Now, my sister trying to think of something she eats that I wouldn't.


Dave Jackson

And there's probably some food that my sister eats that I never would because we're all different.


Dave Jackson

And you just have to be okay with the fact that not everybody is going to love your show.


Dave Jackson

And if they say it's because of your voice, that's fine.


Dave Jackson

It's fine.


Dave Jackson

Because there are plenty other people who don't have a problem with your voice.


Dave Jackson

Don't focus on the one person that, for whatever reason, doesn't particularly care for your voice.


Dave Jackson

Focus on the others who love your voice, love your content, and love your personality.


Dave Jackson

Focus on them.


Dave Jackson

Forget the other people.


Dave Jackson

Because again, if you try to be somebody you're not, it's hard.


Dave Jackson

I know once I did a podcast as a character, a grumpy old man, and I would talk like this and it would ra already my voice hurts.


Dave Jackson

And so by the end of it, I would end up falling out of character.


Dave Jackson

Because being somebody you're not is not easy.


Dave Jackson

Just be yourself and you will be fine.


Dave Jackson

Now, if you need help with this, you want me to listen to something, then by all means, you know where to find me.


Dave Jackson

Schoolofpodcasting.com.


Dave Jackson

you can use the coupon code listener.


Dave Jackson

That'll save you on either a monthly or yearly subscription.


Dave Jackson

And that comes with a unlimited consulting.


Dave Jackson

Let me give an example what that looks like.


Dave Jackson

My buddy Greg signed up.


Dave Jackson

Greg is a little older than I am.


Dave Jackson

Greg had zero computer training growing up.


Dave Jackson

He's a little on the, you know, he is a seasoned middle aged person and doesn't really have much computer skills enough to send email and things like that.


Dave Jackson

And I've been working with Greg almost, I would say, every other day, just walking him through file management, which really doesn't have anything to do with podcasting, but yet it does.


Dave Jackson

Because if you don't have file management, oh, are you going to hate yourself?


Dave Jackson

So I'm helping him avoid those pitfalls.


Dave Jackson

And then we got him into recording, and then we got him into exporting an mp3 file, and then we got him into uploading it to captivate, and then we just baby stepped it through, and he's like, all right, well, can I.


Dave Jackson

We signed up today.


Dave Jackson

Can I do another one on Wednesday?


Dave Jackson

Yeah, can I do another one on Friday?


Dave Jackson

Hey, if it's available, take it.


Dave Jackson

That's what unlimited means.


Dave Jackson

And people go, well, how can you do that?


Dave Jackson

It's not going to scale.


Dave Jackson

Well, eventually, and it's already happened with the last meeting I just had with Craig.


Dave Jackson

He's publishing an episode now.


Dave Jackson

He is a podcaster.


Dave Jackson

And so Craig will not really need me as much as he normally did, and then somebody new will show up.


Dave Jackson

I love it.


Dave Jackson

That's what I love to do, is help podcasters.


Dave Jackson

And I would love to help you.


Dave Jackson

So, schoolofpodcasting.com, use the coupon code listener.


Dave Jackson

And I can't wait to see what we're going to do together.


Dave Jackson

I'm Dave Jackson.


Dave Jackson

I help podcasters.


Dave Jackson

It's what I do.


Dave Jackson

And I can't wait to see what we're going to do together.