Davve Jackson Podcast Consutant

All posts by Dave Jackson

Podcast Apologies

The Worst Way To Start Your Episodes

I found a show name Speak Up Story Telling by Matthew Dicks. I love it.

Do you know what I did? I downloaded all of his episodes (64 at the moment) and consumed them all.

However, some of these are from a long time ago. In case he started off with a mild (I exaggerate apologies in this episode) apology.

I had just listened to his episode, and the next one starts and here is Matthew apologizing for not putting out a show last week.

That doesn't apply to me. I just heard your episode two minutes ago. There is no need for an apology.

But You Feel Bad About it

I know, I know you feel bad. That's really a good thing. You want to care about your audience.

However, if you think about it your TRUE fans will listen to the end of the show. For me, THAT is the best place (the end of the show) for an apology.

It's not a good first impression for anyone listening in the future.

Repurpose Your Content

Bloggers, YouTubers – Repurpose Your Content!

I get confused when I meet bloggers who have great content but don't want to take the exact same information and turn it into a podcast.

I may like your blog, but I can't read it on the way to work. However, I could listen to it if it was a podcast.

People on YouTube have audio recorded. All they need to do is pull the video into a program like Audacity and export the audio.

You already have great content, but not everybody loves videos and blogs. You should repurpose your content and make it easy for everyone to consume their content in any format.

Schedule a session and let's get your podcast up and going.

Is it Too Late to Start a Podcast

Is It Too Late to Start a Podcast?

When people hear I've been podcasting since 2005 they might think they missed the boat. They might think that it's too late to start a podcast in 2020. It's not. Here is why:

Every January There are Diet Books

Every year billions are spent trying to get healthy. In 2019 the trend was the “no diet” diet.

Every year more movies are made, and there are basically SEVEN storylines (that are used over and over)

Every year new Christian books are written, but the bible stays the same

There are new actors, new musicians, new artists, and yet people move to LA, Nashville, etc trying to “make it big”

Compared to Other Media Outlets Podcasting is Small

For every (roughly) 2000 blogs there is one podcast. There are TONS of content uploaded to YouTube (and yet people still startup YouTube channels).

According to Edison research were are only at 51% of Americans listening to at least one episode of a podcast. The room for growth is HUGE.

Jump In With A Plan For Your Podcast

I like to sample random podcast and I'm not making this up. I listened to a podcast where they were going to review old movies. The one host brought up the movie and asked, “Have you ever seen this movie?” and the other host said, “No.” THEN WHY ARE YOU TALKING ABOUT IT.

Don't mistake for any old conversation as a podcast. Yes, people like to hear an interview seem more natural, but TRUST ME that interviewer has a reason they brought on that guest, and they have a handful of questions ready to ask.

Build Influence and Your Network at the Same Time

Some people can't decide if they should do a solo show, or an interview show (or a show with a co-host). Do them all. I do a solo show here, but I could also interview people if I wanted. When I interview people I expand my network. When I do a solo show, I strengthen my relationship with my audience. I boost my influence.

It's Not Too Late

I won't lie, it might've been a little easier to stand out a few years ago, but the audience size it getting bigger and bigger so you might feel you have a smaller piece of the pie. If the pie is getting bigger so is that smaller piece. If you get a single piece of a small pizza, and later get a single piece of a large pizza you are getting more pizza. As the size of the podcasting audience grows, so will your piece of the podcast pie.

Let Me Help

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Podcast Recipe

Your Podcast is A Recipe Not a Statue


There are times when we can overthink things. You always want to do your best and get input from your target audience. You want to know what they want. 

There may be decisions that just you just can't come to a conclusion.

You could do more research if you want, but in some cases, you just have to make a decision and if it doesn't work out, then try something else. 

I often say your podcast is a recipe and not a statue. I can almost guarantee that your podcast will start in one direction and end up going in a slightly different one that you thought. 

I like bananas. I like peanut butter on bananas. I like Reese's cups which have chocolate and peanut butter combined. However, I never mixed bananas, peanut butter, and chocolate. On paper, it seems like I would like this but there is only ONE way to know and that's to make the recipe and eat it. 

You can guess all day if your audience will like your show, but there is only one way to know and that's to make an episode and let them eat it. Nobody will punch you in the face, and you can change anything that doesn't work. Also keep in mind that when you first start out, you probably don't have much of an audience. 

Let Me Help You

Go to www.podcastconsultant.com and schedule a session now.

Practice Your Podcast

Know Your Equipment

If you look at other people in entertainment:

They all have some sort of “pre-seasons, or “Dress Rehearsal” to work out the kinks and your podcast should follow their example.

I am going to Podcast Movement next week and I have the following gear ready to use/test:

Tascam DR-10X miniature recorder
SC6-L Mobile Interview Kit
Rode Interviewer Microphone

I haven't used any of this equipment and I will have TONS of opportunities to use it at Podcast movement.


Don't use a real guest as a guinea pig

You Will Thank Me Later

If your parents (or anyone who made an impact on your life) are still around, use them as your “test” interview. There are some fun twists with this:
1) As you are “in control” as the interviewer you may feel more comfortable asking questions you normally wouldn't.

2) They may really expand on stories as this is being recorded and they want to give you good content (they are your parents still)

3). If life goes according to plan, you will outlive them (I hate to bum you out) but you will thank me later

Let Me Help You

No matter if you start planning, starting, launching, growing, your podcast I can help with all of that.

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Understanding Your Podcast Stats

How to Measure Podcast Growth via Downloads

As a support person for a podcasting company (Libsyn.com) I have people contact me who are looking at their daily, weekly, and monthly stats and in some cases they panic.

If the numbers go up, they don't believe they are real listeners

If the numbers go down, then there must be something wrong.

I host a show that I've done since 2005 called The School of Podcasting and it has over 600 episodes.

When I look at the stats for a current month, 60% of them are from shows NOT released that month.

For example, let's say I get 20,000 downloads in the month of June. The episode released in June might get 2000 downloads an episode. That means four episodes would be 8000 downloads.

Then where did the other 12,000 downloads come during June? Your back episodes.

When someone finds your show and they like it they will download more episodes.

Some apps make I super easy to download ALL of your episodes. In my case that is over 600 downloads in one day.

With this in mind your daily, weekly, and monthly stats are not a consistent way to tell if your show is growing.

How To Tell If Your Podcast Is Growing

What you want to measure is the number of downloads per episode. Some people recommend the total number of downloads for the episode after it has been published for 30 days. They use this stat as that is often the time frame sponsors use.

I like to check the total number of downloads after seven days. Why? Because it shows me my (in my opinion) subscribers and “super fans.”

As os the case always with stats you can pivot and do creative math to see what you want to see. Just keep it consistent. If you want to compare one episode after 30 days to another one after it has been available for 30 days, you can do that. Just make sure they are both showing stats for the same period of time. A show that has been published longer will naturally have more downloads.

Daily Stats Break Out

Lets Work Together

I would love to help you plan, launch, grow and monetize your podcast. Take advantage of my 14 years of experience.

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Co Host Conversations

The Most Successful Podcasts Do This With Their Co-Hosts

The best way to have a podcast with multiple people is to get all the cards on the table when you start. Make sure everyone knows what they are responsible, and then approach each other with respect when surprises arise.

Getting on the Same Page with Your Podcast Co-host

You've decided that you want to do a podcast with a co-host. That's great. Some people feel having a co-host makes podcasting easier because it's not just you talking into a wall.

But there some things you might want to think consider. Number one, who owns the show? So if it's the Bert and Ernie show, and Burt decides he wants to quit, does that mean Ernie can't find a new co-host and change the name?

You'll see this all the time with bands like Pink Floyd and Queensryche who spend tons of cash in court arguing over who owns the name.

Secondly, what if somebody wants to leave, let's say after nine months of doing the show, Burt says, I've had enough. I thought this was going to be fun.

How are you going to handle these situations?

Now here's the thing you have to keep in mind, this is going to be an awkward conversation because you're going to talk about what happens if things go wrong. And you don't want things to go wrong. But if you talk about this, (put your big boy put your big girl pants on), and have this awkward conversation, then if things do go wrong, it will be better than if you didn't have any exit strategy.

So what happens if somebody wants to leave?

What if somebody wants to quit?

What if somebody doesn't want to quit? What are the grounds to get fired?

Setting expectations eliminates surprises, and it identifies what is required for things to run smoothly.

You have to figure out who does what. And sometimes it's, “I'll record and edit. You do the social media and the website.”,

What you might want to do is divide up the list. This way, everybody knows who is responsible for everything

You avoid conversations that have people saying, “Wait, I thought YOU were going to write the show notes. No, I thought YOU were going to write the show notes.”

While this is an awkward conversation to have, it eliminates any miscommunication. Communication is the lubrication of your podcast engine. And many, many, many moons ago, I was a musician I played in a band, and we had what we call the “band fund.” I would come into our rehearsal, and I would say, Hey, guys, we have whatever $117 in the band fun The last thing we spent money on was Ryan need a new set of bass strings. It was very transparent. Nobody had to guess what was going on with the money, and consequently, we never argued about it.

If you answer all those questions and you keep everything transparent, you are much less likely to have issues with your co-host.

The thing you might want to do is revisit it regularly. I do a show on Saturday morning. It's called Ask the podcast coach. We're there every Saturday 10:30 AM eastern standard time askthepodcastcoach.com

My co-host is Jim Collison from the average guy.tv. We've been doing that for three years with a lot of fun. It's a lot of work. That's fine by me because I have a Patreon account that has patrons who donate.

I went to Jim, I said, “Hey, is this still cool?” and Jim said, “You're doing all the work.” He's a color commentary guy, but he brings a lot to the table. The show is different when Jim isn't there, and he's fine letting me take the money. I still revisited that every year.

When you don't talk about things, and you let it fester, that's how you end up in situations where things get ugly. Now I work for a company called Libsyn. It's a podcast media hosting company. You can get a free month there using the coupon code, SOP free all one word. And I see situations where Ernie and Bert aren't getting along. Bert will log into the account and change the password trying to lock Ernie out. And then Ernie will somehow get back into the account and start deleting items, and it gets ugly.

These ugly situations are why you need to put your agreement in writing and have everyone sign it. This document is you saying. “I agree to do this.” I've seen other things where you do that show with your best friend that you've known since the fourth grade, and four years later, it's gone to the dogs because you didn't have these conversations.

Then all the sudden money got involved. I'm here to tell you money changes everything. What was a discussion is now an ugly argument because money's involved. So the best time to have this conversation is when there is no money.

Need Some Help With Your Podcast

I would love to help you plan, launch, grow, and monetize your podcast. Tap into my 14 years of podcasting experience and schedule a time to chat today.

Choosing a Co-host

Tips on Choosing a Podcast Co-Host

You may think that your best friend is the obvious choice to be a co-host. However, what if you both DO think the same thing. That's going to be quite a lot of “me too.”

Here are some tips to consider:

  • What role does each person play (and who is driving the conversation)
  • Morning radio has a host, typically some “dork” and someone (often a female) who is the voice of reason
  • You might consider adding some diversity into your team so people can identify with someone on the show.

If you would like some help planning your podcast, let's sit down and get your going in the right direction. Schedule a session today.

What Podcast Link to Use

What Link Should I Use to Promote My Podcast

Promoting Your Podcast on Social Media

So you want to share to the world that your podcast episode is out there? You're not sure what link to use.

Should I share a link to Apple?

Should I share a link to Google?

Should I just share a link directly to the mp3 file?

Think of it Like a Podcast Dinner

Well, I want to use the analogy of dinner, you've decided to have a bunch of people over for dinner. And then you say, well, let's see, we can't have burgers, because one person is coming is vegetarian. It's tough to have a one size fits all solution.

The Problem with Some Podcast Links

And here's the problem. If I send you just an apple link,  80% of Europe is using an Android phone. When you send them an apple link, it's kind of like, hey, look, I don't care about you Mr and Mrs. Android user.

Likewise, if I send an Android link then the apple people are left out.

So you need a one size fits all and realize that when you do clothing, that's one size fits all is not the prettiest fit but it works.

Your Website is Your Central Hub

In the end, your website is your central hub, that is your home base. It is where you want people to go because if all these apps and websites blow up, they always know that they can return back to your home base.


There was a website called mp3.com and musicians were actually making a living using mp3.com to the point where they didn't have their own website. And they would just tell people, hey, go to mp3.com/DaveJackson. Well, mp3 dot com, got sold, sued, sold, and sold again and eventually right now it's worthless. And those people that didn't say go to davidjackson.org lost their audience. Go there, and you can find me and I will tell you how to get more music. They lost their entire audience. There were people that used to put all their ducks in a row on my space. Yes,

Facebook, Twitter, Instagram, etc are all satellite offices should direct people back to your website.

The Best Link To Share Your Podcast on Social

So to get back to the original question, what link do I put in my social media? Put the link that points people to the episode on your website. So when they go there, they'll see a player, they'll see some notes about the episode. And hopefully, they'll see links there to subscribe because, in the end, we want people to subscribe to your show. That way, when you put out a new episode, it automatically goes to their devices. So what link do I put, when I'm sharing on social? The one that's going to work for everybody – the link to your website.

If they're on an Android phone, it works. If they're on an Apple phone, it works. If they're on their desktop, it works. Send your audience to your website which also reinforces your brand.


By using a link to the episode on your website people can click play on your player no matter what device they are using. You can also have subscribe buttons and other calls to action. If you're using Facebook, you can put “the pixel” on their device and start marketing to them. The best link to share on social for your podcast is a link to your website.

Work With Me

Join the School of Podcasting or let me be your podcast mentor

schedule some one on one time so we can get your going in the eight direction.

Join the School of PodcastingPodcast Mentorship Program

Webinar or Podcast

Is it better to do a webinar or a podcast?

I get this question from people this can often stall your efforts. You have a message and you want to get it out there, but what format?

As a content creator (and when you boil it down, that is what podcasters are) what do you want? You want more exposure for your content. So why limit yourself to one type of format?

Video Can Be Easy

When I go video I use a Logitech c920 webcam and I spent some money on a 3 point LED Lighting kit with a remote for around 300 dollars. I also bought some defusers so it's not so harsh.

You can use Facebook Live or YouTube Live (formerly Google Hangouts) for free. Every morning I stream to YouTube using StreamYard (for some added features of pulling people into the chat and some cool display tricks) and record the audio on a portable recorder. While the audio on Facebook, YouTUbe and Zoom are tolerable, try to record it locally was a WAV file to capture the best audio you can.

Things to Avoid When Multipurposing

Try not to say things like “As you see here” as the people who listen to your audio later have no idea what you're talking about.

Two Formats – Two Editing Sessions

When you produce to formats (audio and video) this means you get to edit both versions. This just takes more time.

If You Have To Choose One Format?

Unless you are doing something like a cooking show (that REALLY needs the visual) go with the audio.

It's cheaper to host

It's easier to edit.

You don't have to shower or put on makeup to record.

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