Davve Jackson Podcast Consutant

All posts by Dave Jackson

What Podcast Link to Use

What Link Should I Use to Promote My Podcast

Promoting Your Podcast on Social Media


So you want to share to the world that your podcast episode is out there? You're not sure what link to use.

Should I share a link to Apple?

Should I share a link to Google?

Should I just share a link directly to the mp3 file?

Think of it Like a Podcast Dinner

Well, I want to use the analogy of dinner, you've decided to have a bunch of people over for dinner. And then you say, well, let's see, we can't have burgers, because one person is coming is vegetarian. It's tough to have a one size fits all solution.

The Problem with Some Podcast Links

And here's the problem. If I send you just an apple link,  80% of Europe is using an Android phone. When you send them an apple link, it's kind of like, hey, look, I don't care about you Mr and Mrs. Android user.

Likewise, if I send an Android link then the apple people are left out.

So you need a one size fits all and realize that when you do clothing, that's one size fits all is not the prettiest fit but it works.

Your Website is Your Central Hub

In the end, your website is your central hub, that is your home base. It is where you want people to go because if all these apps and websites blow up, they always know that they can return back to your home base.

MP3.com

There was a website called mp3.com and musicians were actually making a living using mp3.com to the point where they didn't have their own website. And they would just tell people, hey, go to mp3.com/DaveJackson. Well, mp3 dot com, got sold, sued, sold, and sold again and eventually right now it's worthless. And those people that didn't say go to davidjackson.org lost their audience. Go there, and you can find me and I will tell you how to get more music. They lost their entire audience. There were people that used to put all their ducks in a row on my space. Yes,

Facebook, Twitter, Instagram, etc are all satellite offices should direct people back to your website.

The Best Link To Share Your Podcast on Social

So to get back to the original question, what link do I put in my social media? Put the link that points people to the episode on your website. So when they go there, they'll see a player, they'll see some notes about the episode. And hopefully, they'll see links there to subscribe because, in the end, we want people to subscribe to your show. That way, when you put out a new episode, it automatically goes to their devices. So what link do I put, when I'm sharing on social? The one that's going to work for everybody – the link to your website.

If they're on an Android phone, it works. If they're on an Apple phone, it works. If they're on their desktop, it works. Send your audience to your website which also reinforces your brand.

Conclusion

By using a link to the episode on your website people can click play on your player no matter what device they are using. You can also have subscribe buttons and other calls to action. If you're using Facebook, you can put “the pixel” on their device and start marketing to them. The best link to share on social for your podcast is a link to your website.

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Webinar or Podcast

Is it better to do a webinar or a podcast?

I get this question from people this can often stall your efforts. You have a message and you want to get it out there, but what format?

As a content creator (and when you boil it down, that is what podcasters are) what do you want? You want more exposure for your content. So why limit yourself to one type of format?

Video Can Be Easy

When I go video I use a Logitech c920 webcam and I spent some money on a 3 point LED Lighting kit with a remote for around 300 dollars. I also bought some defusers so it's not so harsh.

You can use Facebook Live or YouTube Live (formerly Google Hangouts) for free. Every morning I stream to YouTube using StreamYard (for some added features of pulling people into the chat and some cool display tricks) and record the audio on a portable recorder. While the audio on Facebook, YouTUbe and Zoom are tolerable, try to record it locally was a WAV file to capture the best audio you can.

Things to Avoid When Multipurposing

Try not to say things like “As you see here” as the people who listen to your audio later have no idea what you're talking about.

Two Formats – Two Editing Sessions

When you produce to formats (audio and video) this means you get to edit both versions. This just takes more time.

If You Have To Choose One Format?

Unless you are doing something like a cooking show (that REALLY needs the visual) go with the audio.

It's cheaper to host

It's easier to edit.

You don't have to shower or put on makeup to record.

Top Podcast Directories

Top Podcast Directories

I'm often confused by this question, someone will come up to me and say, Hey, Dave, there are these different places where I should list my podcast. Should I list my show in blank?

My answer is, well, let's see, it's free and it will give you more exposure, and just a few minutes to submit to them.

Why would you not list your show there?

The answer is, yes, wherever you can list your show or doesn't hurt your brand. Why wouldn't you?

Top Podcast Directories You NEED to Be In

While there are a TON of podcast directories to submit your show to, here are the top directories I recommend

  • Apple Podcasts – Apple currently is the top podcast directory. When you are added to Apple, you are also added to many apps such as Overcast, Pocketcast, and many others.
  • Spotify – Depending on your audience some podcasts do very well in Spotfy.  If you are using Libsyn you can submit via your dashboard, if not you can submit directly. You can also submit it directly if you're not on Libsyn
  • Stitcher – one of the older directories that was purchased in 2018 by Scripps huge publishing company)
  • TuneIn – one of the biggest advantages of being in TuneIn is anyone with an Amazon Alexa device can ask her to play your show on TuneIn (Alexa Play Your Podcasting Consultant Tunein.com)
  • Google Podcasts – This is Google's latest stab at podcasting and they are taking it very seriously. The weird thing is you don't submit your show, you put some code in your website and wait for Google to search your site ( I hate this method as you have no control). Directions
  • Pandora – if you are on Libsyn you can ask to be included in Pandora which has a HUGE user database. Currently, in June of 2019 they are being very selective on who is accepted into their directory. I am hoping they open this up to everyone eventually.

Other Podcast Directories and Apps You Should Submit To Eventually

This list is of directories that you can add your show to, but if I only have a few minutes I would start with the list above, and come back to these later

Acast is a podcast host, but does have its own app and website.

Audioburst – Audioburst is an audio search engine, and this may get your podcast discovered by new listeners.

BluBrry runs a full podcast directory that can be used by other developers

Bullhorn runs a podcast app with a difference: you can use it without any data connection. Instead, the app gives each listener a temporary telephone number to call to listen to a podcast – using their free cellphone minutes.

Deezer makes a copy of your content and gives you weekly consumption reports. Check with your media hosting to see if this is an option.

iHeart – You may have heard of this company….. Check with your media host to see if this is an option

Radio Public will also let you earn money, if you want, and has a bunch of other useful tools for podcasters.

Podbean – While primarily a media host, they also have a directory.

Podchaser  This pulls from Apple Podcasts. Best to claim your podcast here though, to add more data.

Podknife – Register then use the “Add a podcast” menu item

Radio.com – This is a US-only option. Libsyn has this as a destination, but if you're not using Libsn you can add your show here

When You Add Your Show To Apple You Are Automatically Add To:

  • Castbox
  • Himalaya
  • Listen Notes
  • Overcast
  • PocketCasts
  • Podchaser
  • Player.fm

This is why Apple podcasts should be one of the first places you submit your show for approval.

How to Speed Up The Submitting Your Show to Podcast Directories

One of my ALL TIME Favorite tools is text expander. Text expander allows you to take things you may have to enter over and over and make it easy to types those items with a few keystrokes that they call “snippets”. For example, when I type #dje it types my email ( I always use a # so I don't trigger a “Snippet” by accident). With this in mind you could make a snippet of you:

  • Description
  • email address
  • website address
  • Your name

And fill out these forms in record time. There is a free trial, so you could use this software to submit your show to directories and never purchase the software (although there are a TON of things you can do with it like set up an episode template)

Check out Text Expander For Free

Let Me Help You Plan, Launch and Grow Your Audience

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Rename Your Podcast

How Do I Change My Podcast Name and Rebrand My Show

Back on episode 13 I talked about how to choose a name. Today we talk about what happens if you choose a name and it just falls flat, or even worse, confuses people. We talked about the mechanics of podcasting before in episode.

When Your Podcast Name is Bad

The bad news is that name that you chose for your podcast is falling flat, or even worse, it's confusing people. Because if you confuse you lose. You've come to the conclusion, I want to change the name of my podcast. In fact, what if I want to rebrand my show.

My First Podcast Had Three Names

Musician's Cyber Cooler

I did this three times with my first podcast, I originally named it the musician's cyber cooler. This is where musicians come to trade advice (kind of a water cooler). Back in 2005. When I started we called the Internet cyberspace. Hence, the musicians cyber cooler. Well, that confused people. Then the word cyber got attached to sex. People were talking about cybersex.

Musician's Cooler

I need to lose the word cyber so then it was the Musician's Cooler. The artwork had a big picture of a water cooler that said Musicians Cooler: where musicians come to trade advice. People still didn't get it. They asked if it was about wine coolers.

Marketing Musician

Change the name, again, to the marketing musician Podcast, where musicians come to trade advice. Finally, my audience understood.

You Can Change Your Podcast Anytime – It's YOURS

Your podcast is a recipe, not a statute. So here's what you want to do. If you want to change your name, you go into whatever system you're using to generate your feed. Remember, Apple, Spotify, Google, they're all looking at your feed. In fact, podcasting is syndicated. So if you're using something like Libsyn.com  (you can use the coupon code sopfree to get a free month there) you simply change your information (the artwork, description, name) in Libsyn.

Be Careful Changing Artwork

Now when you're uploading new artwork, make sure that it meets the specifications for Apple.

1400x1400px (minimum)
3000x3000px (maximum)
Under 500kb
Use rGB color space
Be a JPG, JPEG, or a PNG file

You want the new artwork to have a different name (so Logo.jpg is now logo2.jpg)

Don't Worry About Your Feed – Apps See Your Feed – Not People

If you're using Libsyn you might worry that your feed still have fragments of your old name. Here is a simple test:

Think of your favorite podcast. Now tell me their feed. Me neither. PEOPLE don't look or see feed addresses (apps do).

When I updated my show, I kept the same feed address.

What About Changing Website Addresses?

If you're using the feed from your media host (Like Libsyn) you can blow up your website. It won't matter. However, if you are using a feed generated by your website it is a big deal. You need to create the new website with the new feed BEFORE you delete the old website address (as you will need to point the old to look at the new). This type of operation is somewhat out of the scope of an audio podcast. I can help you with it (I help people do this every day) but it just doesn't work in Audio format.

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Grow Your Podcast Audience

How To Grow Your Podcast

How Do I Get More Downloads For My Podcast?

This is the question I get all the time. People want to know how to grow your podcast audience. I'm going to give you kind of the 10,000-foot overview.

1. Know Your Audience

It ALWAYS comes back to this no matter what you're doing, it always comes back to this is the number one thing: Identify who your audiences is.

Secret Santa

If you were working someplace and they do the Secret Santa at Christmas time and you get Howard from accounting you need to find out what Howard wants for Christmas If you don't Howard is not going to like his present and pray you never pull his name again.

2. Give Them What They Want

Now that you've identified what they wanted to hear, give them what they want. You can't grow your podcast without this step.

3. Create content that will inspire them to tell a friend (in other words, make it good)

Create the content that they want to hear but don't stop there. Create content that will inspire them to tell a friend (70% of podcasts are found via word of mouth).

4. Go to Where Your Target Audience Is Hanging Out

It's so easy to record, from behind this microphone, in your walk-in closet, your spare bedroom, the basement, wherever you record. You need to go to where your target audience is. Face to face is the best form of connection. I realized sometimes you're thinking, “I live here, they're over there.” That's where you can use things like meetup.com, and Facebook groups. There are all sorts of different places that you can go to get close to your audience. This is how you determine what they want as well. When you go to these locations, LISTEN first and see what people are talking about.

5. Make Friends with Your Target Audience

Make friend with your target audience, but more than that bring value to every single conversation. Be sure to listen for ideas for future episodes.

Here's a fun story. When I was first starting out, before there was a Facebook.com I found a forum of ex-DJs. I was like, “Oh my God, these are people that know how to talk into microphones, they probably have something to say and want to get back on the air.” This is MY TARGET AUDIENCE.

I entered into this forum and I said, “Hey, I'm Dave Jackson from the School of podcasting. You guys should start a podcast, you can get back on the air, (and just started pitching my service).”

I did not make friends with them. I walked in and just started selling. They didn't care about anything I said, because they didn't know who I was. And they banned me in less than 20 minutes. They completely kicked me out. That's why we have step five, make friends with people because they're not going to care about what you're saying until they care about you. They care about you when you bring VALUE.

6. Tell Them About Your Show

We made friends and brought value to every conversation, and listened for ideas for future episodes. NOW we can then tell them about your show. Now they care about you. You have to be a giant salesman, you could just say, “Oh,  I talked about this on my podcast,” and they'll ask, “Wait, you, you have a podcast?”

Then you give them your website address (you do have a website, right)  and explain things like that.

7. Repeat Steps 4-6

If there was a step seven, step seven would repeat steps three through six.

The other thing you want to do is make sure on your website that it's easy to share your episode. Make sure it's easy to subscribe to your show. When people subscribe to your show, the next time you publish an episode and the start their podcast app of choice, there is a very good chance the app will automatically download the episode. This is why subscribers are so important.

Do You Need Help With Your Podcast?

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Podcast Pages

What Pages Do You Need On Your Podcast Website?

When it comes to your podcast website ou don't need to overthink your website. The pages you NEED are

  • About Page
  • Contact Page
  • Subscribe Page
  • Your Episodes

Is your website a business with a podcast or is it a Podcast with a business? This is something that there is no “one size fits all” answer and I would love to work with you to sort it out. Each situation is different and based on your specific needs.

If you need web hosting then check out www.coolerwebsites.com

Check out www.podcastvoicemail.com

Check out Speak Pipe

Ready to Get That Podcast Off The Ground?

Schedule some time with me today

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Podcast Website

Do I Need a Website for My Podcast?

Why You Need a Podcast Website

If you want your audience to take any kind of action, then you need a podcast website

Do I need a website for my podcast? Well, if you're in a hurry, the quick answer is yes. And I'm going to explain why.

In a nutshell, Spotify, Apple (and I'm assuming very soon Stitcher) they do not have a great search tool

An example, I have a friend of mine does a show called the feed. And when you type in the feed,  it doesn't show up in Apple podcasts. Here is a video that shows this in action

There are 700,000 podcasts in Apple podcast.

When you have your own website, you can direct people to your website and have a dedicated page to show them how to subscribe. There are still many people that haven't subscribed to a podcast. One of the worst things you can say is, “Find my show in Apple podcasts.” That is like saying, Hey, I'm over there next to the other 700,000 podcast – try and find me.

It's much better to say go to my website, and click on the subscribe button, and I'm available where you find your favorite podcasts. If you are using something like Facebook to advertise, there's a thing called the Facebook pixel and when they show up at your website, you're now starting to put them into your sales funnel.

I Already Have a Website Do I Need a Separate Website?

If you have a website put your podcast on your already existing website. I'm assuming that your website and your podcast have a similar topic. So they tie in together. And when you put your podcast on your website, now people will go there and click play and listen, which means they're going to stay on your website longer. And when Google sees that, they go, “Wow, every time somebody goes to this website they stay there for 15 minutes this must be really good content.” This can lead to you ranking higher in the search engines.

I Don't Have a Website and Can't Afford One

Now if you go But Dave, I don't have a website. And I don't know if I can really afford to build a website. Most media hosting companies will give you a basic website. Libsyn.com ( that short for liberated syndication), provides a basic podcast page where people can subscribe and listen to your show. Use the coupon code sopfree to get a free month at www.libsyn.com

Make Your Website Your Central Hub

I've always said that your website is your hub, and then all the social platforms ( Twitter, Facebook, Instagram) are satellite offices that swirl around your main hub (which is your website). That way in the event one of the social platforms loses favor, ( does anybody remember MySpace? ) your audience knows where to find you.

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Podcast Money

Money First Leads To Finishing Last


I work for Libsyn.com ( the oldest, largest podcast media hosting company – get a free month using the coupon code sopfree). I received this email today

I am starting a podcast with a few friends and we are currently looking at different hosting sites for our show. We are new to podcasting so we're trying to find the most user-friendly hosting platform that also allows us to turn this into at least a part-time job. According to my research Libsyn is the best at monetizing a podcast. I was wondering if you would be able to answer a few questions for us to help determine if Libsyn is the right fit? (name redacted)

If this is your first concern, there is a likely chance that you're not going to make it as a podcaster.

Musicians start playing horrible places to “pay their dues.” Many businesses go out of business due to lack of customers. Start a podcast is easy. Starting a GOOD podcast takes work. If you have the passion for your topic, and the passion to serve your audience, you'll make it. If your goal is fast money then you may be doomed.

In the book Beyond Powerful Radio Valerie Geller states that in Radio it can take three years to build a loyal audience. Many people don't want to hear that. It is going to take time.

How Many Downloads Should Your Podcast Get?

I have a formula for this:

The value in the episode multiplied by the amount of intelligent marketing equals the total number of downloads.

Value X Promotion = Downloads.

Go in With Your Eyes Wide Open

I don't mean to rain on your parade. I want you to know what it takes so your expectations are realistic and you make it through when many people quit. I want to help you avoid burnout, and doing things that make you seem busy but are not productive.

The bottom line is if your first question when you start a podcast is how soon can I start making money, you're headed in the wrong direction and very likely going to waste your time and money.

Work With Me

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Naming Your Podcast

Naming Your Podcast Can Triple Your Numbers

Having the right name for your show can boost your downloads. People try to get cute and use inside jokes as the name of their show. That doesn't work. The more obvious the better.

I had a client of mine came to me and said, Dave, I'm going to do a show. It's called After the Darkness. And I said, “Okay, let's run it through the test.”

The Podcast Name Test

Go find your target audience. So that's step one. Find your target audience, somebody that you are pretty sure will listen to your show and say, “Hey, I'm going to do a show called After the Darkness. What do you think it's about? ”

His test group answered:

Vampires

A band from the 90's

Nobody guessed what the show was about out correctly.

I asked him, “What's your show about again?” and he said, it's about life after blindness. And I said, “THAT IS THE NAME OF YOUR SHOW!”

He Tripled his Numbers with A New Name

Another client of mine had named his show FO Time. He swore that his audience would know what it meant. While this might be true, they weren't searching for “Ham Radio.” When he changed the name of his show from FO Time to Ham Radio 360, his numbers tripled.

The Title of Your Episode

Apple Podcasts ListingI work in the tech support department for libsyn.com (get a free month using the coupon code sopfree ). It's the oldest and largest podcast media hosting company.

I see a lot of podcasters put the name of their show in the title of the episode, and then give the episode name “episode 16.” So if I was doing “the Dave Jackson show” (a horrible name by the way) I might name an episode “The Dave Jackson Show – Episode 16.” That does not entice you to click and listen. Nobody is Googling the phrase “episode 16.”

And my episode title was Dave Jackson show, Episode 16, that does not entice you to click and if you actually look at your show, in most apps, it has the name of the show at the top of the page. So there's no reason to put the name of the show in the title of the episode because it's already there (see image to the right).

Picture Your Target Audience Looking at Your Podcast Listing

The title of your show draw them over to take a closer look

Then they see the titles of the episode and think, “This is just what I'm looking for…” and they not only click a button to listen, but they click the SUBSCRIBE button (and subscribers is what it is all about).

Do You Need Help With Your Podcast?

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Is My Podcast Good

What Makes a Good Podcast?

I see this question in different places. My show is getting X amount of downloads is that good?

What Makes a Good Podcast?

When I did some research and looked at all the content I consume they all did one of the following:

  1. It made me laugh
  2. It made me cry
  3. It made me think
  4. It made me groan
  5. It educated me
  6. It entertained me

If you can combine two or more of those in a way that stirs people's emotions, you are on to something.

Never Compare Your Numbers To Others

When you are in a corporate setting, if you check the HR handbook I'm sure there is a paragraph about sharing payroll knowledge. Why? Because it breeds resentment. The same is true for podcasting. I had a client once that was overjoyed that they were getting 150 downloads per episode. Then another podcaster in a Facebook group announced that they had just gone of over 100,000 downloads. They were instantly defeated and wanted to quit.

There is Always Someone Better

As a guitar player growing up, I could hold my own. Then one day I saw a new guitarist in concert named Yngwie Malmsteen. He is amazing, and no matter how much I practice I feel I'll never be that good. Did I still love playing guitar? Yes. Did I still love playing in front of people? Yes. That is why I kept playing the guitar. I also had to keep in mind that Yngwie has been practicing much longer than I had, and had years of experience.

You may be listening to someone with prior experience, a prior following, and even if they started after you did, they will have a larger audience. Don't focus on them, focus on servicing your audience.

Apples To Oranges

If someone says they have 150 downloads of a podcast about pigmy ponies, that's a great number (depending on how many people are into Pigmy Ponies). If someone had 150 downloads per episode and they were doing a weight loss show (in a country where 70% of us need to lose weight) that might be seen as under-performing.

They Chose To Listen to You

Try to never use the word “only,” as in “I only have 200 downloads per episode.” My background is in education and a big class was 20 people so 200 downloads per episode is 10 classrooms. That was a full hallway (and then some) in the building where I use to teach.

In a world of TV, Netflix, Hulu, HBO, YouTube, Am/FM, Xbox and more they CHOSE to listen to you. If they don't want to listen there is nothing stopping them from deleting your show.

Mentioned in This Episode

Why should you start a podcast

Podcast Reviews

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