You're thinking of starting a podcast and then you go, Wait, what? You can actually podcast a video?
Actually, technically a podcast can be an audio file, (typically, an mp3 file). It can be a video file, (typically, something like an m4a file). It could also if you want it to be – a PDF.
The thing to realize is an audio file is much, much smaller than a video file. The other thing you have to ask yourself is, “Is your video something that you have to watch? Is this a cooking show where you're showing how to cut up things? Is this a show for construction where you're showing how to put the nail into things? Do people have to watch?”
If it is, then keep it a video. If it's you interviewing somebody else, and you don't really need to see this to get the information then I would recommend not putting that out as a video. Why?
- The files are 10X the file size of an mp3
- You need more equipment (lighting, camera, instead of just a microphone).
- Longer to process of file and create the finished file.
- The larger files take up room on your audience's phone.
- The larger files is more expensive to host.
My Content Needs to Be Video – It Can't Be Audio
Here is what I would do:
I would create the HD version of it, and upload that to YouTube. Why? Because YouTube is free. Normally, I don't recommend free things because they don't stay in business. But YouTube has a good model with all its advertising. So upload that HD version to YouTube and go ahead and embed that on your website. So if somebody comes to your website, they can see the HD version, you'll get the play count on YouTube, and all as well.
But what about the podcast?
I would create a smaller version targeted to be seen on a phone screen. Consequently, because the screen sizes smaller, you can actually make the file size smaller. That way it won't take up quite as much room. It won't take up quite as much time to download and it won't take up quite as much room on your host, thus making it cheaper to host the media file.
So if you want to make a video podcast, you can. That's my strategy.
Not All Apps Accept Video
Apple will show a video podcast but Stitcher, Spotify, overcast and most of the top apps that people use, do not accept video podcasts. But realize that if you think you're gonna get into all these apps, some of these apps will just ignore any particular episode that has video because they can't display it.
The flip side of that is, yeah, there aren't as many people creating video podcasts. So there's going to be less competition in that niche. Not a ton of apps, but the people that want to find you will find you and there'll be less competition.
There is no real “right” or “wrong” answer here.
I just say, if you're going to do this, do the HD version for YouTube. Do the “Low D” version for the phone focused on smaller phone screens and go from there.